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How to Break $1M in Your Coaching Business in the Next 12 Months

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The 3 Things You Need to Market, Sell and Deliver Your Coaching



 

I want to talk just for a couple of minutes about the three things that you need in order to be able to successfully sell and deliver and get results for coaching clients.

If you think about it at its most basic, I think one of the core principles that we need to follow as coaches is to sell real things.

Years ago, I remember bumping into a client of a coach friend of mine and I said,

Building Authority: Book vs Podcast



I just got a question from a client called Steve, who said, “Thinking about starting a podcast and also considering writing a book, what do you think is the best tactic for building authority and growing my list?”

Really good question. I think what’s interesting is that building authority and growing your list aren’t necessarily one thing.

I tend to think of them as two parts of a three-step equation.

 

How to Stop Your Leads from Slipping Through the Cracks



 

I’ve got a question here from Jason. He’s asking about how to make sure that the leads that he’s generating don’t slip through the cracks.

One of the quick wins that we use that typically generates a flood of leads really quickly in like a, a three to nine hour period. It’s not unusual to get hundreds of responses.

It’s something we do by email, something we do on an organic Facebook post and we often use it in a Facebook group.

Don’t Optimise for Conversion. Do This Instead.



 

What I want to do is tell you about how to get more sales, more conversions for your coaching business. We’re actually focusing on, not conversion, but something completely different. It starts with C.

A couple of videos ago, I told you about this strategy that we use called dig, set, spike.

A dig is marketing generate the lead.

A set is the warm-up piece that gets people ready to buy.

How to Stop a Client from Hogging a Group Coaching Call



Ed asks, “I’ve got a client who’s dominating a group coaching call. They spent ages and ages and ages going on and on and on about their problem, and it’s hard to redirect them. And secondly, when he does finish —fix their problem and solve their issue, they go, ‘Oh Ed, one more thing…’ So, what do you do about that?”

Call control, isn’t it? 

I’m just going to lay down straight.

Lead Magnets: Webinar E-Book vs Short PDF



We got a question from Domonique. She said, “What’s a better lead magnet? A transcription from a webinar turned into an easy to read e-book or a short PDF? Which one gets more opt-ins? Love to hear your words of wisdom.”

Let’s cover some of the basics right now.

The secret is that it doesn’t really matter. Both can work just as well as the other.

For a lead magnet,

What to Do When Your Client Wants to Cancel After Getting Huge Results



I’ve got a question here from Ben who says, “One week I get a testimonial and the next week they want to leave. When starting out, made a rookie mistake. We didn’t have a commitment length/tie in policy (I’ve now changed that). Do I let them go or try to save? I feel like they’re not telling the truth. They’ve had their result, and then here, want to quit. What should we do?”

Okay.

What to Do When Your Client Doesn’t Want Group Coaching



Got a question from Greg about what I’d do if a prospect is asking for 1:1 coaching, doesn’t want to do group even though they haven’t even talked about it yet.

There’s a bunch of things we could do here. But one of our clients, Mike Gionta, has a little test that he does with clients when they ask that. I think he’s amazing.

He says, “Okay. I’m going to give you two options.

How to Teach and Sell at the Same Time



I’ve got a question from a client in Black Belt called Nima and he wants to know how I teach and sell at the same time.

In other words, how do I deliver content that feels useful, that also moves people towards buying my stuff? Super great question.

I don’t know if you’ve noticed, but the line between content and marketing has blurred and it’s been blurring for quite some time. This isn’t new.

What to Do When a Client Wants to Cancel Halfway Through Your Program



 

I want to have a really real conversation with you about what to do when somebody wants to cancel their membership. They’re a partway through a program with you, but what do you do?

It’s kind of the truth of the thought, isn’t it?

There’s a hole in their contract, be the tough guy, and there’s the ‘Don’t be a douche’. You don’t want to hold somebody to something that they don’t want to be part of and I just want to share with you how we approach that.