I just got a question from a client called Steve, who said, “Thinking about starting a podcast and also considering writing a book, what do you think is the best tactic for building authority and growing my list?”
Really good question. I think what’s interesting is that building authority and growing your list aren’t necessarily one thing.
I tend to think of them as two parts of a three-step equation.
The Three Sides of the Attract Part of Your Business
Fill Your Funnel
Your funnel, which is your lead generation piece. It generates leads.
Your appointment funnel is the piece which most naturally segues into the conversion part of our coaching business.
This is about your follow-up. Its job is email, Facebook group, and chat to warm-up prospects until they are ready to buy. So that you only end up on the phone with people who were an 8, or 9, or 10 out of 10 in terms of how likely they are to sign up and give you money.
So we’ve got building authority and warming up prospects through your funnel. They are three separate components.
So in answer to Steve’s questions…
Yes, it’s totally possible to build authority in a way that gets you leads. But we think of them as kind of three pieces of the puzzle.
As you think about your podcast and book… Yes, they’re great authority pieces.
Can you use those pieces as part of your funnel? Yes, of course, you can.
Even this video right now is an authority piece and a warm-up piece.
And if I play my cards right in just a second, it’ll help fill as well as you’re about to see.
They’re three pieces and thinking about how they work separately and how they work together is really, really important.
If you’d like to know how to do those three things — filling your funnel with prospects and building authority so that you’re the go-to person in your niche, and warming-up prospects so they’re ready to buy from you — then I think my book would be a really, really great place to start.
Just pop in and go to the page. You’ll be able to download a copy of the book and it’ll show you how to do all those three things. Get you well on the way to your million-dollar coaching business.
Hope this is useful. I’ll talk to you soon.
Taki Moore, out.
P.S. Whenever you’re ready… here are 4 ways I can help you grow your coaching business:
1. Grab a free copy of my book
It’s the roadmap to attracting prospects, signing clients, and scaling your coaching business. — Click Here
2. Join the Coach Dojo and connect with coaches who are scaling too
It’s our new Facebook community where smart coaches learn to get more income, impact, and independence. — Click Here
3. Join our Implementation Program and be a Case Study
I’m putting together a new coaching case study group at Black Belt this month… stay tuned for details. If you’d like to work with me on your client-getting and scale plans… just send me a message with the words “Case Study”. — Click Here
4. Work with me and my team privately
If you’d like to work directly with me and my team to take you from 6 to 7 figures… just send me a message and with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Click Here