I want to talk just for a couple of minutes about the three things that you need in order to be able to successfully sell and deliver and get results for coaching clients.
If you think about it at its most basic, I think one of the core principles that we need to follow as coaches is to sell real things.
Years ago, I remember bumping into a client of a coach friend of mine and I said, “Hey, how’s it going with Michael?” And he said, “It’s going pretty well. Um, you know, I guess I enjoy our conversations, our chats…” and I was like, “Oh, you know, coaching is not meant to be chats. It’s meant to be result-producing.”
I think about our coaching program and yours like Superman’s phone booth. If Superman’s phone booth was just a normal phone booth, there’d be nothing spectacular about it.
But three things happened and these are the three things that you need to have to sell a coaching program, to market a coaching program and to deliver and get clients real results. </span
Superman’s phone booth works because Clark Kent walks in.
How do your prospects walk in?
What are the frustrations and the fees they’ve got?
What are the situations that they’re facing that are making it hard for them right now?
What are the frustrations that they come to you to want to fix?
Nobody joins a coaching program because they’re just curious about what it’d be like to be coached.
They join a coaching program because there’s some kind of problem that needs solving, right?
What’s the “process”?
In other words, what happens in the phone booth that makes the change happen. The steps you’ve got.
We do a lot of talking about the steps in our thing. It’s probably of the three for marketing and sales, that’s the least important. For delivery, it’s probably the most important.
It’s like when Clark Kent walks in and some kind of magical transformation job happens in there and Superman walks out. And that’s what you need as well. You need to know what’s the result that people want both a longterm, you know, 12 months or so, and short term in the first 30 or 60 or 90 days.
So as you think about your coaching program…
What’s the problem? What’s the promise? What’s the process for getting people there? And if you don’t have those three things articulate, it’s going to be really hard to sell your stuff.
In Black Belt…
For example, in Black Belt, our flagship coaching program, I’d probably put 80% of my time into it. The problem is really simple. You know, people come to us doing six figures as a coach. You have $10,000 to 20 or 30 or 40 or $50,000 a month usually.
The big frustration on the Clark Kent side of the things (on the problem side of things) is that they’re not growing as fast as they want to, not growing as fast as they’d like.
Sometimes, it’s a marketing problem. You don’t have enough leads. Sometimes it’s a sales process problem. Sometimes it’s an “I’m maxed out one-on-one and I can’t scale because if I got 100 clients right now I would die because my models are unscalable, right?” So that’s the problem.
What’s the “promise”?
The promise is to become a million dollar coach. The promise is that at the end of working with us, people’s incomes drastically increase.
We’ve got a belt system from $10,000 a month being white belt to black belt at $84,000 a month and a process to go people up each of the belts run from 10 to 80, and then to a million and a half, and a progression all the way up to 3 1/2 or 4.
And that’s kind of part of that process, but the promise is to go from six figures working too hard to seven figures, help more people, have more fun, make more money, and then everything in between those is what happens in the phone booth.
So from a marketing point of view, all I’ve really got to talk about are these three things.
I’m going to talk about problems that people have or promises that people want or a bit about our process for bridging that gap. And you can do the exact same thing.
Hopefully, this has been a little bit helpful. Think about your program right now. I want you to think about the core problems you’re solving and start marketing those, the promises that you’re making and start talking about the promises and then a little bit about your process for getting someone from Point A to Point B.
They’re really the only three things you need to market and sell your stuff.
You’re going to identify what people’s problems are, what the promise they want is, and then help them map out a process, hopefully including you to get them to bridge that gap and your result-getting system is all about being super clear.
Sometimes, as coaches, we just teach great stuff. You know, we teach content instead of teaching content that really moves the needle and gets people the outcomes they’re after.
Focus on the problem, the promise, and the process and you’ll do really, really well on marketing, sales, and delivery.
If you wanna know how to do this, the easiest thing to do is to grab a copy of my book and I’ll show you exactly how to go from six figures to seven figures and how to set up a group coaching program that really moves the needle and gets people the results that they’re after.
Hope this has been really helpful.
Take care. Talk to you soon.
Taki Moore, out.
P.S. Whenever you’re ready… here are 4 ways I can help you grow your coaching business:
1. Grab a free copy of my book
It’s the roadmap to attracting prospects, signing clients, and scaling your coaching business. — Click Here
2. Join the Coach Dojo and connect with coaches who are scaling too
It’s our new Facebook community where smart coaches learn to get more income, impact, and independence. — Click Here
3. Join our Implementation Program and be a Case Study
I’m putting together a new coaching case study group at Black Belt this month… stay tuned for details. If you’d like to work with me on your client-getting and scale plans… just send me a message with the words “Case Study”. — Click Here
4. Work with me and my team privately
If you’d like to work directly with me and my team to take you from 6 to 7 figures… just send me a message and with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Click Here