Experienced coaches have no trouble with this. They have worked with many clients who can vouch for them.
But what happens if you’re just starting out? What if your prospects are going to someone else simply because that other coach has more people saying awesome stuff about them?
Candace asked me about this, which I answered in more detail in this video:
Winning without a bunch of testimonials in place is possible,
I just got a question from a client called Steve, who said, “Thinking about starting a podcast and also considering writing a book, what do you think is the best tactic for building authority and growing my list?”
Really good question. I think what’s interesting is that building authority and growing your list aren’t necessarily one thing.
I tend to think of them as two parts of a three-step equation.
I’ve got a question here from Jason. He’s asking about how to make sure that the leads that he’s generating don’t slip through the cracks.
One of the quick wins that we use that typically generates a flood of leads really quickly in like a, a three to nine hour period. It’s not unusual to get hundreds of responses.
It’s something we do by email, something we do on an organic Facebook post and we often use it in a Facebook group.
We got a question from Domonique. She said, “What’s a better lead magnet? A transcription from a webinar turned into an easy to read e-book or a short PDF? Which one gets more opt-ins? Love to hear your words of wisdom.”
Let’s cover some of the basics right now.
The secret is that it doesn’t really matter. Both can work just as well as the other.
For a lead magnet,
Got a question from Greg about what I’d do if a prospect is asking for 1:1 coaching, doesn’t want to do group even though they haven’t even talked about it yet.
There’s a bunch of things we could do here. But one of our clients, Mike Gionta, has a little test that he does with clients when they ask that. I think he’s amazing.
He says, “Okay. I’m going to give you two options.
One of my clients has his own private Facebook group. He has about 30 people in it. His Facebook group is getting quiet and he’s asking for tips and tricks on how to get his engagement up.
In one of our Facebook groups, he posted:
“Engagement in my Facebook group is getting quiet over the last two weeks. I’m wondering if I’m missing any tricks, especially on my Monday and Friday posts.
I want to tell you a story of something that happened to me in Brazil 25 years ago that taught me a ton as I was getting started as a coach.
I went to Brazil to chase a girl who at that time I thought was the love of my life. The truth is she was my first girlfriend and that was about it.
I went there chasing this girl and the plan was to live with her together forever.
I was out for dinner in Hollywood with a mate of mine called JVD — Jeffrey Van Dyke. Legend. Best ‘find your niche’ guy I’ve ever met.
We were talking about videos and emails amongst other things and we both agreed on something that there’s really two sides of yourself that you want to show in your marketing whether it’s email, video, or podcast; if that’s your thing.
There’s a lot of videos a that say —maybe I’m overstating it,
I hope you’re doing really well. I’m here in Bali right now.
It’s just started to rain so you see a few little drops hitting the pool. It’s been a fun day today.
Just finished up a Hotseat with a client…
One of my favorite webinars to do every single month in Black Belt is where I take a client who’s doing some amazing work and we interview them to find out what they’ve been doing.
I want to show you a quick primer on what you need to do on your website to make sure that it’s great for building authority and converting leads.
One of the things I used to struggle with was having great clients with sucky websites. So we fixed it by building a website design template.
The first thing your site needs is a picture of your lead magnet.