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3 Keys to Writing A Promotional Email That Fills Any Webinar or Live Event

If you’ve been running the same webinar or live event for a while now, there’s a good chance you’re running out of new, fresh ways to promote it through email. You can’t think of anything clever to write that you haven’t already sent before, so you piece together several ideas that end up choppy and disjointed.

End result: you’ve wasted a ton of time writing a promo email that leads to little or no registrations.

Why You Need a New Way to Promote Your Webinar

I want to show you how to write a promotional email that fills any webinar or live event, lightning fast.

First, though, when writing an email to promote a webinar or live event, there are some key problems I see coaches struggle with time and time again.

Can’t Think of Anything Clever….

First, you sit there staring at a blank screen, knowing you have to write something, but you can’t think of anything clever to say.

The Three Keys to Writing Email That Converts You Haven’t Heard Before

Think your email list is too small to be effective?

In the last post, we talked about why most coaches get a low ROE (return on effort) with their email, and size of email list was not one of the problems. It’s not about the number of people on your list — it’s about how many people respond to you.

I also said I’d show you simplest and easiest way to write email that generates leads and converts prospects into clients.

Converting With Email: Kung-Fu Panda Style

How many names are on your email list?

Maybe it’s not as big as you’d like, or maybe it’s not as big as some of your competitor’s.

Here’s the thing: the number of names on a list isn’t the determining factor of how effective your email marketing can be.

Whether you have a big list you’ve spent years building or a newer list with only a few names, there are several strategies I want to share that will help you increase the response and grow your influence.

How To Be Your Best on Camera

What I want to do is I want to show you how to be your BEST on camera. A little trick I learned about 5 years ago that helped me every time I look at the barrel of the camera or the phone and shoot you one of  my own quick vids

So, I don’t know if you’ve noticed it but the internet is fast becoming a video medium. Like YouTube is the number 2 search engine in the world and your ability to kinda show up live and present on camera is one way to set yourself apart from everybody else.

How To Create Endless Marketing Content Without Being Redundant

Content marketing can be a dreaded task for any coach. There are all sorts of reasons why coaches struggle with putting out great marketing content consistently.

Suffering from writer’s block leads to falling behind schedule. A monthly newsletter can turn into a yearly newsletter, and before you know it, you’ve become invisible to your prospects.

No coach wants to be invisible.

There’s a strategy I use to avoid that pitfall. It’s based on the old game,

How To Speak Directly To Your Prospects’ Hot Buttons

Coaches run into all sorts of problems when trying to stay on top of their content marketing.

Most of the time, they get stuck when creating their marketing because they’re thinking and writing at the same time.

This causes them to fall behind schedule in their marketing, so they fail to follow-up with their prospects.

It’s a slippery slope.

There’s a strategy I use to turn those problems around. It’s based on the old game,

How To Give Prospects Useful Marketing Content Without Giving Too Much Away

As coaches, we know that we regularly need to keep in touch with our prospects, but finding what to say and how to say it can be tough.

We don’t want to be pushy in our content, but we also don’t want to give too much away. Erring on either side will get us ignored by our prospects, which is the last thing we want.

Instead, we want our prospects to be addicted to our content.

The Key To Creating Valuable Marketing Content For Your Coaching Prospects

Coaches often think that their marketing can only fall on one of two sides of the value spectrum.

On one side of the spectrum, there’s no-value/all-pitch. Coaches think that if they want to have a chance of selling their program, they need to focus on a sales pitch instead of giving away loads of information.

The other side of the spectrum is high-value/no-pitch. They want to engage their prospects by providing useful information, but they have a hard time fitting in an offer in a tasteful way.

Why Coaches Fail To Create Addictive Content

You know you need to be in regular contact with your prospects. Whether it’s sending out a regular email newsletter or posting a blog, video, or podcast, we all need to be using some kind of keep-in-touch strategy.

The question is, what do you say and how do you say it in a way that people actually respond to without coming across as a pushy salesperson?

The Danger

It’s not the easiest thing to do,