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How to Shoot a Killer Authority Video



I will give you the key ingredients that I use when I create my weekly authority videos on the blog.

Each video does 3 things.

  1. It gets people’s attention.
  2. It creates engagement.
  3. It triggers action.

Those are the 3 things we want: attention, engagement, and action.

Dropping Bombs

Nobody wants to consume your content.

How To Turn Your Lead Magnet Into A Magic Pill

Imagine yourself walking down the aisle of a drugstore as they stock the shelves with a brand new product – the “Wake-Up-Thin” pill.

The bottle reads, “Take two of these and wake up gorgeous in the morning. Guaranteed!”

They’d be sold out by the end of the day, right? That’s because everyone wants a magic pill.

What makes magic pills so appealing?

Do they take a long time to have an effect?

Connect With Your Audience By Writing Like You Speak

We’re all familiar with the term B2B. For your copywriting, though, I want you to forget it. Toss it out.

In your email marketing, there’s no such thing as business-to-business. It’s person-to-person. Even if the copy you’re writing is technically your business addressing another business, the conversation is still between you and the reader.

When we write copy, we’re trying to connect with our reader, and one of the best copywriting secrets I can give you is to write like you speak.

The Email Marketing Strategy to Make Prospects Hungry For More

Think about some of the most successful TV series of the past 10 years – shows like 24, Lost, House of Cards, or Game of Thrones. These four shows couldn’t be more different in their storylines, but they’ve all been wildly successful.

What do they have in common? Why do audiences have parties every Sunday night to catch the newest episode or binge-watch entire seasons in one sitting?

The Art of Open Loops

Here’s the reason why:

At the beginning of each episode,

Double Email Conversions With The Story-Selling Technique

Hands down, email marketing is one of the most effective tools for converting prospects to clients.

Why is it then, that most coaches either don’t do it well or don’t do it all?

The obvious answer is that writing is hard.

You find yourself staring at a blank screen for hours, and the words just won’t flow.

Even worse – after pouring your blood, sweat, and tears into writing and sending it out – no one responds.

Return On Relationship: The Key to Email Marketing Success

Mastering the skill I’m going to tell you about in this post has helped me more than almost any other.

It’s been absolutely fundamental in attracting new leads, positioning myself as an expert, and converting new prospects into clients.

It was also one of the hardest skills for me to learn.

Most coaches (myself included at one time) do some marketing and get a lead. Then… it dies. They don’t know what to do next.

How To Use Midget Wrestler Videos To Grow Your Business

I want to tell you how to use midget wrestler videos to grow your business and sell your stuff.

Midget Wrestlers? Yeah, it’s totally true.

Every video I post has two things in common.

  1. It’s short
  2. It’s powerful

The Impact

My mental call for that is I want to have a video that’s short and powerful like a midget wrestler. And for me, the impact of doing short powerful videos like this has made a tremendous difference.

Email Marketing Made Easy

If you’ve been overwhelmed or a bit freaked out about keeping in touch with your prospects and writing your next newsletter, let me give you a quick tip that is going to make things a whole lot easier.

So a couple of days ago, I was on a live coaching call with my clients and a coach from Melvin asked me a question about her email newsletter.

Here is the situation: She was writing a monthly newsletter,

Help! My List is Unresponsive.

What’s that I hear you say?

Your database is too small and they don’t respond?

Are they kind of like dead leads?

I hear you.

I got the fix for you.

I’ll tell what to do.

Here’s What To Do About An Unresponsive Coaching List

If your database is too small or the leads aren’t responding or it feels like the list you’ve got is dead.