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How To Give Prospects Useful Marketing Content Without Giving Too Much Away

As coaches, we know that we regularly need to keep in touch with our prospects, but finding what to say and how to say it can be tough.

We don’t want to be pushy in our content, but we also don’t want to give too much away. Erring on either side will get us ignored by our prospects, which is the last thing we want.

Instead, we want our prospects to be addicted to our content.

The Key To Creating Valuable Marketing Content For Your Coaching Prospects

Coaches often think that their marketing can only fall on one of two sides of the value spectrum.

On one side of the spectrum, there’s no-value/all-pitch. Coaches think that if they want to have a chance of selling their program, they need to focus on a sales pitch instead of giving away loads of information.

The other side of the spectrum is high-value/no-pitch. They want to engage their prospects by providing useful information, but they have a hard time fitting in an offer in a tasteful way.

Why Coaches Fail To Create Addictive Content

You know you need to be in regular contact with your prospects. Whether it’s sending out a regular email newsletter or posting a blog, video, or podcast, we all need to be using some kind of keep-in-touch strategy.

The question is, what do you say and how do you say it in a way that people actually respond to without coming across as a pushy salesperson?

The Danger

It’s not the easiest thing to do,

How to Shoot a Killer Authority Video



I will give you the key ingredients that I use when I create my weekly authority videos on the blog.

Each video does 3 things.

  1. It gets people’s attention.
  2. It creates engagement.
  3. It triggers action.

Those are the 3 things we want: attention, engagement, and action.

Dropping Bombs

Nobody wants to consume your content.

How To Turn Your Lead Magnet Into A Magic Pill

Imagine yourself walking down the aisle of a drugstore as they stock the shelves with a brand new product – the “Wake-Up-Thin” pill.

The bottle reads, “Take two of these and wake up gorgeous in the morning. Guaranteed!”

They’d be sold out by the end of the day, right? That’s because everyone wants a magic pill.

What makes magic pills so appealing?

Do they take a long time to have an effect?

Connect With Your Audience By Writing Like You Speak

We’re all familiar with the term B2B. For your copywriting, though, I want you to forget it. Toss it out.

In your email marketing, there’s no such thing as business-to-business. It’s person-to-person. Even if the copy you’re writing is technically your business addressing another business, the conversation is still between you and the reader.

When we write copy, we’re trying to connect with our reader, and one of the best copywriting secrets I can give you is to write like you speak.

The Email Marketing Strategy to Make Prospects Hungry For More

Think about some of the most successful TV series of the past 10 years – shows like 24, Lost, House of Cards, or Game of Thrones. These four shows couldn’t be more different in their storylines, but they’ve all been wildly successful.

What do they have in common? Why do audiences have parties every Sunday night to catch the newest episode or binge-watch entire seasons in one sitting?

The Art of Open Loops

Here’s the reason why:

At the beginning of each episode,

Double Email Conversions With The Story-Selling Technique

Hands down, email marketing is one of the most effective tools for converting prospects to clients.

Why is it then, that most coaches either don’t do it well or don’t do it all?

The obvious answer is that writing is hard.

You find yourself staring at a blank screen for hours, and the words just won’t flow.

Even worse – after pouring your blood, sweat, and tears into writing and sending it out – no one responds.

Return On Relationship: The Key to Email Marketing Success

Mastering the skill I’m going to tell you about in this post has helped me more than almost any other.

It’s been absolutely fundamental in attracting new leads, positioning myself as an expert, and converting new prospects into clients.

It was also one of the hardest skills for me to learn.

Most coaches (myself included at one time) do some marketing and get a lead. Then… it dies. They don’t know what to do next.

How To Use Midget Wrestler Videos To Grow Your Business

I want to tell you how to use midget wrestler videos to grow your business and sell your stuff.

Midget Wrestlers? Yeah, it’s totally true.

Every video I post has two things in common.

  1. It’s short
  2. It’s powerful

The Impact

My mental call for that is I want to have a video that’s short and powerful like a midget wrestler. And for me, the impact of doing short powerful videos like this has made a tremendous difference.