To get the ideal client, you need to target the ideal client.
But, you can’t target the ideal client unless you hone in on exactly who that is.
So who’s your ideal client – your avatar? Who’s the one person you want to talk to?
If you’re not 100 percent sure, you’re not alone. Many coaches, especially new coaches, struggle to identify the exact person or business to target. But, just because a problem’s common doesn’t mean it’s not costly.
I knew a coach, Steve who constantly struggled to get results from his networking group. Every time he’d get up to do his talk, he’d ask people to look out for one specific thing. The term he used to describe this thing was referrals. Who has a really clear picture of what the word, referral, looks like? Nobody! Because it’s fuzzy and too broad. But what if Steve said something like this? This week, I’m looking for a specific guy called Overworked Bob.
I want to show you how to create the perfect lead magnet. The 4 Elements of every perfect lead magnet using something that we call “The SAGE Magnet Builder”.
I’ve been thinking a little bit since the Traffic Intensive with Black Belt a couple of weeks ago in LA and in Sydney about designing the perfect lead magnet. The truth is, that there are lots and lots of different ways to create the perfect bait piece;
I want to talk to you about how to put up a 6-week course to sell your stuff. There are a couple of different price points you can sell and programs you can run, But I think a 6-week course is a great way to start a 1:Many Coaching Program.
Alright, so when you put together a 6-week course, at a price point between $500 or $8k, depending on the outcome that you deliver for your clients.
I want to let you in behind the scenes of the tribal council I’ve just run with my virtual team here in the Philippines.
Hey, so I’m here at Pearl Farm Resort, near Davao in the Philippines, down south where my team are based and twice a year, every year, we bring our team together to the resort here or somewhere fancy – last couple of times it’s been here – to work together in what we call tribal council.
I was at the Million Dollar Coach intensive in the US, just a couple of weeks ago and a story came up – something we were discussing around saying yes and saying no to prospects.
I’m going to show you how to kick more ass, take more names and boost your business in the next 90-days.
We just finished up our Black Belt Intensive in Sydney and in LA about a week or two ago, and from there I shot out to here in the Philippines where I’m shooting this video for you right now but one of the things that we innovated, improved, or made even better inside of the Black Belt Intensive was we had:
Day One – Master Class
Day Two – Implementation Day
Which means that the whole day was focused on getting stuff done,
I want to show you my number one favourite question to ask in every sales appointment if you want them to be buying from you instead of you having to push your stuff on them. It’s called the Decision Question.
About a year, or maybe a year and a half ago, I got a referral to a personal trainer. At the time I was working pretty hard,
I want to give you a quick tip, a little bit of strategy around how to plan the perfect conversion event, the perfect sales webinar.
So the way you deliver the webinar and the way you plan it are completely the reverse – let me explain it – it’s going to be really, really helpful for you!
I got a text message this morning from Cyril. Cyril, if you’re watching this, congratulations on the win.
Alright, so let me break this down – In our four-part Black Belt sales process, you know the stuff we do with our clients, really there are four key phases in the sales process. I want to, kind of,