I want to talk to you about how to put up a 6-week course to sell your stuff. There are a couple of different price points you can sell and programs you can run, But I think a 6-week course is a great way to start a 1:Many Coaching Program.
The Signature System
Alright, so when you put together a 6-week course, at a price point between $500 or $8k, depending on the outcome that you deliver for your clients. There are really 3 core components I want you to keep in mind. Every program is built on what we call as a ‘Signature System’. It has 3 Core Components. A problem, a promise, and a process.
So here’s what I want you to do: First thing I want you to do is to think about your ‘Ideal Client’ and what their problem is. So you’re gonna get a wall and some post-it note. On the left-hand side of your wall, write down all of the frustrations and fears that your prospect has. So the problem is made out of frustrations and fears. Make a big fat list with post-it notes on that wall. Cool?
Then we’re gonna go to the other side and we’re gonna make the promise. The promise side is on the other side of the wall. At the end of the 6 weeks, what’s the result that you desperately hope they get, and its gonna be wants and aspirations. Make a list with all your post-it notes of all the wants and aspirations. So they want to get from over there, from here to the promise. Cool. So we got the problem and the promise.
The third part of this is once we have the problem, the bad thing we want to avoid, and a promise, the thing that they desperately want to get. The next piece is what’s your process. One of the steps to getting a person from a sad face on the left to happy face on the right, what are the key milestones? Again, with post-it notes just list all the steps. Shuffle them to the right order. Delete some or merge a couple together if you need to. We’re looking for 6 or 8 for a great looking course. Once we’ve done that, we’ve got a problem, promise, and a process. You got yourself a start of a really killer signature system.
Just remember, problem, promise, process, signature system.
Have you built an online course yet or not to leverage your coaching? Just leave me a comment. Yes or no and we’ll continue the conversation down below.
P.S. Whenever you’re ready… here are 4 ways I can help you grow your coaching business:
1. Grab a free copy of my book
It’s the roadmap to attracting prospects, signing clients, and scaling your coaching business. — Click Here
2. Join the Coach Dojo and connect with coaches who are scaling too
It’s our new Facebook community where smart coaches learn to get more income, impact, and independence. — Click Here
3. Join our Implementation Program and be a Case Study
I’m putting together a new coaching case study group at Black Belt this month… stay tuned for details. If you’d like to work with me on your client-getting and scale plans… just send me a message with the words “Case Study”. — Click Here
4. Work with me and my team privately
If you’d like to work directly with me and my team to take you from 6 to 7 figures… just send me a message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Click Here