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How to Break $1M in Your Coaching Business in the Next 12 Months

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Why 81% of Coaches Fail

We’re talking about some of the reasons why coaches fail.

A great client of mine, Simon Reynolds, wrote a book called Why People Fail. There’s a lot of books about success but very few about failure. The idea is, if we could learn from our failures, we can avoid them.

That fact is, 81% of coaches never make it past year three. This is what happens to them:

Go Broke

Most of them go broke.

Your Authority Website

I want to show you a quick primer on what you need to do on your website to make sure that it’s great for building authority and converting leads.

One of the things I used to struggle with was having great clients with sucky websites. So we fixed it by building a website design template.

The First Elements Your Website Needs

The first thing your site needs is a picture of your lead magnet.

How to Wear the Right Underwear as a Coach

Hey Rockstar, Taki Moore here from Coach Marketing Machine. Live in Santa Monica. Today, I am going about how to wear the right underwear as a coach.

And we’ll be talking about how to wear the right underwear as a coach, specifically, how to design the perfect business model for you. So one of the risks we have often is we look around what other people are doing and blindly following someone else’s tactics. We end up following somebody else’s business model like how I started.

Don’t hustle. Do this instead.

I’m here at the Million Dollar Coach Intensive in London.

I have just been given a topic to talk about: “How to not work so hard in your coaching business”

I have this theory that working hard is a little bit overrated. There’s a thing going on right now that we should hustle.

You’ve probably seen a bunch of people or a bunch of gurus talking about how important hustle is. And frankly,

The Ascension Model

The Ascension Model

One of the things that we were talking about earlier is the ascension model. I don’t know if you’ve heard about it but a lot of marketers teach you to run your business.

The Ascension model has something free in your funnel, something cheap, like a tripwire, something not so cheap, something expensive, something really expensive, and something really really really freakin’ expensive. That’s good in theory, and they say that about 20% of the people in each step in your funnel will upgrade to the next step.

Why You Need More Engagement In Your Webinars

I want to show you how to increase the amount of engagement you get on your webinars.

This strategy works for both teaching and selling webinars.

If you handle the engagement well, great things can happen. But, if you get it wrong or miss it somehow, you can really shoot yourself in the foot.

First, let’s look at the problems coaches face with webinar engagement.


I’m not sure how many webinars you’ve run,

The Fastest Way to a Million Dollars

I want to share with you what I’ve learned from a great friend, Clay Collins, about the 5 little steps that’ll be the quickest way to a million dollars a year.

There are 5 parts of your coaching business and for each of them, I want you to get it down to one for each, just to keep business really really simple.

Here are the 5 things you want to do:

One Target Market

So the first thing one target market.

3 Keys to Writing A Promotional Email That Fills Any Webinar or Live Event

If you’ve been running the same webinar or live event for a while now, there’s a good chance you’re running out of new, fresh ways to promote it through email. You can’t think of anything clever to write that you haven’t already sent before, so you piece together several ideas that end up choppy and disjointed.

End result: you’ve wasted a ton of time writing a promo email that leads to little or no registrations.

Why You Need a New Way to Promote Your Webinar

I want to show you how to write a promotional email that fills any webinar or live event, lightning fast.

First, though, when writing an email to promote a webinar or live event, there are some key problems I see coaches struggle with time and time again.

Can’t Think of Anything Clever….

First, you sit there staring at a blank screen, knowing you have to write something, but you can’t think of anything clever to say.