Hiring a virtual assistant is supposed to make our lives easier, not harder. It’s supposed to free us up from the routine tasks we’re not very good at so we can focus on what’s really important, right?
Too often, though, coaches hire a VA when they’re at their busiest. It makes perfect sense. The moments when we’re drowning in the routine minutia of our business is when we need help the most.
The problem is,
When we try to do everything in our business on our own, we end up overworked and exhausted. We spend so much time and energy on the mundane minutia that we rob ourselves of any opportunity to work on strategies that actually move our business forward.
When we’re constantly tired from doing the detail-oriented tasks we’re not naturally good at, the quality of our work tends to pay the price and we end up making stupid mistakes.
If you already have a virtual assistant, you probably have a decent understanding of what’s possible. The problem is, the possibility doesn’t always equal reality. Many of us get frustrated when our VA isn’t working out exactly as we hoped. I want to help you fix that right now.
But first, if you don’t currently have a virtual assistant, here’s what I know to be true:
You’re working really hard right now.
I’m surprised you even have time to read this blog.
What are you currently using to convert prospects into clients?
Don’t worry, it’s not a trick question. Coaches typically use either one-on-one sales appointments, live events, or webinars to convert high-quality prospects into high-paying clients. Sometimes, we use a combination of all three.
Personally, I’ve been fortunate enough to have success with all three, but they’re definitely not created equal.
Selling with a one-on-one appointment is okay, but it’s often slow and messy.
Over the last five posts, we’ve been talking about how to offer a free, one-on-one strategy session at the end of a webinar to book more sales appointments.
Most coaches know how difficult it is to sell high-priced coaching programs to new leads on a single webinar. If all we did was teach content for an hour and make a quick sales pitch at the end for an expensive program, we probably wouldn’t convert very well.
Most coaches know how difficult it is to sell high-priced coaching programs to new leads on a single webinar. If all we did was teach content for an hour and make a quick sales pitch at the end for an expensive program, we probably won’t convert very well.
Instead, at the end of the webinar, we want to offer a simple, low-risk next step— a free, 10-minute, one-on-one strategy session that sets up the final sales appointment.
Over the last several posts, we’ve been looking at how to offer a free, one-on-one strategy session to prospects in a webinar to sell your higher-priced coaching program.
The first step, Seed the Need, is all about installing moments of influence in your webinar content that help make your session offer a no-brainer deal for prospects.
Then we draw a model — a visual aid that shows them exactly how our program will bring them value.
The marketing genius, Dan Kennedy, once said there are two rules of marketing.
Why are we talking about ladders?
Here’s the thing: when you put a ladder in front of someone, they naturally want to climb it.
The moment you place a ladder in front of your prospects, they’ll instantly see where they are right now,
In the last post, we talked about how selling higher-priced coaching programs requires a one-on-one conversation — usually in the form of a free strategy session — between the webinar and the sales appointment.
The problem is, getting people to sign up for the free session at the end of a webinar can be really tricky.
What you do in the close of a webinar is really important for getting prospects to take the next step with you,
Most coaches know that selling an expensive coaching program requires more than the basic sales letter. We’ll either need a live event or some sort of one-on-one conversation in our sales process to get people to say yes to a higher-priced offer.
I’ve found that one of the most scalable ways to get prospects to a sales appointment is through a free, one-on-one strategy session we’ll offer at the end of a webinar.
Most of us are crystal clear about that,