I want to talk to you about how to get the front stage and back stage of your business sorted so you can spend more time doing the stuff that you love and way less time doing a lot of the admin groundwork that you, probably, hate.
So, every business has got a front stage, and every business has a backstage.
The front stage is when you’re front of a house,
What do you do if you’re in a sales process and you find out, part way through, that they’re interviewing other coaches as well?
How do you make sure that you get the client and they don’t?
So, I was in a Black Belt Intensive a few weeks ago and a story came to mind that I shared there, that was really helpful, about what do you do if you’re in a sales process and you find out that there are other coaches involved.
A new client asked me a question inside the Black Belt Facebook group the other day and he said, “I send a promotion to a cold list offering a one-on-one session with me. I had I think it was like a dozen or half a dozen of people clicked the link to check out the session but nobody went ahead and actually scheduled the consultation with them. What did I do wrong?”
You know what?
I don’t know how your business is doing right now, whether you’re absolutely smashing it or you’d had a tough month or somewhere in between.
I want to let you know that 60 days is all you need to go from where you are too, you know, 20 or 30 or 40 thousand dollars a month more than where you are at right now.
So, a little while ago I got a message on Facebook from a client – in fact,
How do you leverage a coaching business when your clients and prospects only want to work with you?
Let’s tackle that, answer it, set you free, right now.
I was in the Million Dollar Coach Intensive in Los Angeles, and the woman sitting right there in the front row who said, “You’re talking about leveraging your coaching business and running groups but people want to work with me.” In fact, we were even talking about sending emails and having her team help out with some of the email marketing and she said “no” but people only want to hear from me.
I just want to clear up a whole bunch of myths about all of the different ways there are to market your coaching business and generate leads.
The truth is there’s no hundred of ways, there’s only three. So I’m going to talk about each of the three and help you pick one.
I was on a Coaching call with my Black Belt clients the other day and the question came up about,
I want to tell you how to use midget wrestler videos to grow your business and sell your stuff.
Midget Wrestlers? Yeah, it’s totally true.
Every video I post has two things in common.
My mental call for that is I want to have a video that’s short and powerful like a midget wrestler. And for me, the impact of doing short powerful videos like this has made a tremendous difference.
I’ve got a question for you:
Have you ever spent quality time with a non-quality prospect?
Well, maybe driven across the town, or at least spend a bunch of time on the phone and Skype with somebody only to find out that they weren’t qualified and they would never gonna be able to say “Yes” and you’ve wasted a whole bunch of time.
Today we’re going to fix that forever.
So the great sales training that Bill Brookes once said that the best salespeople in the world have two abilities that set them apart from everybody else.
I want to talk to you about how to speak about your coaching program when you’re in front of prospects, so they get it and they want it.
I just finished the Black Belt Conversion Intensive, Sydney. It’s the Conversion Intensive so we’ve focused really heavily on how do we convert a prospect into a client in a one on one sales conversation.
And the question came up:
“When do I get to talk about my program or my coaching?”
And
“What’s the best way to do it so they actually get it and they want it?”
I want to give you 3 Tips right now:
1.
I want to tell you the one reason why people aren’t responding to your marketing the way you want them to.
I just got back a few weeks ago from a Black Belt Intensive in Santa Monica and one of the things that came out was, how do you make your marketing irresistible, how do you make it so people are crazy hot for what you got?
The secret to making marketing that is irresistible is to make your free marketing,