I want to tell you the one reason why people aren’t responding to your marketing the way you want them to.
I just got back a few weeks ago from a Black Belt Intensive in Santa Monica and one of the things that came out was, how do you make your marketing irresistible, how do you make it so people are crazy hot for what you got?
The secret to making marketing that is irresistible is to make your free marketing, that you give away to the marketplace for free, as good or better than what most people charge for. I mean here’s the thing: Okay somebody has to say, “Well I don’t need to put that much. Everyone’s going to take well I’ve got lying around and use that as my lead magnet as my kind of free thing in return for an email address.” Well, that’s okay but it’s not great. The mistake we make is thinking that just because people aren’t paying money they’re not paying. They’re paying with something much more valuable than money. They’re paying with time and attention.
The Reward For Time and Attention
If you want someone to give you their time and their attention you better reward them with something worth watching, worth risking to, worth reading. Even if it’s like some of the most valuable opt-in bribes that we create in Black Belt one page cheat sheet like literally the five tools which will help you increase your X, like a little one-page cheat sheet. So what will you do with a one-page cheat sheet something quick or you do something a little bit more or even more valuable like a free video course? Make it world class, make it better than what most people charge money for.
I mean if you are at milliondollarcoach.com top left-hand side is a button, pretty much thinks it is a picture of me on iPod about my free video course – How to Attract, Convert and Deliver like a Million Dollar Coach. That course I don’t know if you watch the video, I get so much feedback about that course is better than most of this stuff I pay $2,000 for. It’s a free video course that I give away for free in return for an email address. Why? You know what? I know you’re not paying money for it but you’re going to pay with time and attention so I want to make sure it’s worthwhile.
Make Your Marketing More Valuable…
How about you? If you want people to start to pay attention to your marketing, increase the quality of your marketing. If you wouldn’t be willing to pay for it, how can you expect somebody else to pay for it with their attention?
What is the best piece of free marketing you’ve ever seen, the best piece of conversion content or marketing content you’ve ever seen?
Love to hear what’s worked, what you’ve seen out there, whether it’s mine or somebody else’s, would love to know. Leave me a comment below tells me what’s been awesome.
P.S. Whenever you’re ready… here are 4 ways I can help you grow your coaching business:
1. Grab a free copy of my book
It’s the roadmap to attracting prospects, signing clients, and scaling your coaching business. — Click Here
2. Join the Coach Dojo and connect with coaches who are scaling too
It’s our new Facebook community where smart coaches learn to get more income, impact, and independence. — Click Here
3. Join our Implementation Program and be a Case Study
I’m putting together a new coaching case study group at Black Belt this month… stay tuned for details. If you’d like to work with me on your client-getting and scale plans… just send me a message with the words “Case Study”. — Click Here
4. Work with me and my team privately
If you’d like to work directly with me and my team to take you from 6 to 7 figures… just send me a message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Click Here