The Close.
It’s the most important part of your live event. It’s the moment you finally make your sales offer.
If you get it right, people will jump all over your offer, begging to buy from you. If you get it wrong, all the energy and preparation you put into the event will feel like a waste of time.
Some coaches have no problem teaching and interacting during the live event, but when it comes to the close,
When hosting a webinar to generate sales, you probably follow the typical structure. For a one-hour webinar, you’ll spend 10 minutes on your introduction and 15 minutes on your offer and closing remarks at the end.
That gives you 35 minutes to teach valuable content to your prospects. If all goes well, some of those prospects will buy your coaching program.
Coaches often give away their best content. They teach and teach and teach,
Imagine you’re running a webinar with the primary goal of selling your coaching program. You give your best presentation for 45 minutes, and when you make your offer…
NOBODY buys into it.
Even more frustrating is that you don’t know why!
You think it must be your closing technique, but what options do you have? You can sell harder and become somebody you’re not comfortable being, or stay where you’re at with zero sales.
I was at the Million Dollar Coach intensive in the US, just a couple of weeks ago and a story came up – something we were discussing around saying yes and saying no to prospects.
I want to show you my number one favourite question to ask in every sales appointment if you want them to be buying from you instead of you having to push your stuff on them. It’s called the Decision Question.
About a year, or maybe a year and a half ago, I got a referral to a personal trainer. At the time I was working pretty hard,
I want to give you a quick tip, a little bit of strategy around how to plan the perfect conversion event, the perfect sales webinar.
So the way you deliver the webinar and the way you plan it are completely the reverse – let me explain it – it’s going to be really, really helpful for you!
I got a text message this morning from Cyril. Cyril, if you’re watching this, congratulations on the win.
Alright, so let me break this down – In our four-part Black Belt sales process, you know the stuff we do with our clients, really there are four key phases in the sales process. I want to, kind of,
Today, though I want to talk to you about how to run a webinar that’s seamless! A sales webinar that is smooth. Really, when I think about running a sales webinar, there are two ways you can play it.
You can run it from the back-foot or you can be on your front foot.
If you’re on your back-foot, here’s what happens – you struggle because you’re always kind of,
What do you do if you’re in a sales process and you find out, part way through, that they’re interviewing other coaches as well?
How do you make sure that you get the client and they don’t?
So, I was in a Black Belt Intensive a few weeks ago and a story came to mind that I shared there, that was really helpful, about what do you do if you’re in a sales process and you find out that there are other coaches involved.
I’ve got a question for you:
Have you ever spent quality time with a non-quality prospect?
Well, maybe driven across the town, or at least spend a bunch of time on the phone and Skype with somebody only to find out that they weren’t qualified and they would never gonna be able to say “Yes” and you’ve wasted a whole bunch of time.
Today we’re going to fix that forever.
So the great sales training that Bill Brookes once said that the best salespeople in the world have two abilities that set them apart from everybody else.