I’ve got a question here from Jason. He’s asking about how to make sure that the leads that he’s generating don’t slip through the cracks.
One of the quick wins that we use that typically generates a flood of leads really quickly in like a, a three to nine hour period. It’s not unusual to get hundreds of responses.
It’s something we do by email, something we do on an organic Facebook post and we often use it in a Facebook group.
What I want to do is tell you about how to get more sales, more conversions for your coaching business. We’re actually focusing on, not conversion, but something completely different. It starts with C.
A couple of videos ago, I told you about this strategy that we use called dig, set, spike.
A dig is marketing generate the lead.
A set is the warm-up piece that gets people ready to buy.
Got a question from Greg about what I’d do if a prospect is asking for 1:1 coaching, doesn’t want to do group even though they haven’t even talked about it yet.
There’s a bunch of things we could do here. But one of our clients, Mike Gionta, has a little test that he does with clients when they ask that. I think he’s amazing.
He says, “Okay. I’m going to give you two options.
I’ve got a question from a client in Black Belt called Nima and he wants to know how I teach and sell at the same time.
In other words, how do I deliver content that feels useful, that also moves people towards buying my stuff? Super great question.
I don’t know if you’ve noticed, but the line between content and marketing has blurred and it’s been blurring for quite some time. This isn’t new.
I’ve got a question from Rachel who wants to know how best to systematically take people who bought a course and upgrade them into coaching.
I’m going to share with you a few ways to systematically make sure that happens. And so, there are two types of models:
Firstly, an event-based model. It’s very common in the course world to sell a course and bonus people into an event.
One of my clients, Rachel, posted a question in one of our private Facebook groups.
“I’ve got a sales event coming up. 40 people booked in. Want to sell 15 into your top end program, also have a down sell which should be perfect for some of the others. How do you make them both work without sacrificing the high-end sales which is really what you’re after?”
I think instincts are bang on.
One of my clients, Adeena, is moving from a sales process that she calls The C-O-D model.
Not 100% sure exactly what that means, but it’s a one-call close and she’s closing about 10% of people right now and is worried that she got a 10% close rate, and 90% of the people she speaks to aren’t qualified and give her money.
She’s spent 45 minutes on the phone and is wondering how going to a two-call model is going to work.
Just wrapped up a webinar with a great group of clients on how to audition their prospect better.
I want to share you the two abilities that set the best salespeople —specifically, coach salespeople apart from everybody else.
So, if you think about what it really takes to enroll people into your coaching —to have a conversation —have them buy your stuff, there are two abilities that set you apart from everybody else.
I want to teach you the model that helps us scale coaching businesses.
I don’t know how much you know about the work that we do, but our job is really simple.
We take coaching businesses and take them from 10K a month —six figures— and help them to get to 1M a year. And we do it with this model right here:
I’ve got an iPad here I’m going to draw on,
We’re here today for a Million Dollar Coach Intensive. And I’m here actually with Mike who’s our awesome designer — projector of the vibe, creator of the brand.
I just want to do a quickie about setting up a workshop room right. And not just the workshop room, we call it the conference kit.
I don’t know about you, but I reckon that our stuff is some of the best stuff; not best-looking stuff,