I want to talk just for a couple of minutes about the three things that you need in order to be able to successfully sell and deliver and get results for coaching clients.
If you think about it at its most basic, I think one of the core principles that we need to follow as coaches is to sell real things.
Years ago, I remember bumping into a client of a coach friend of mine and I said,
Ed asks, “I’ve got a client who’s dominating a group coaching call. They spent ages and ages and ages going on and on and on about their problem, and it’s hard to redirect them. And secondly, when he does finish —fix their problem and solve their issue, they go, ‘Oh Ed, one more thing…’ So, what do you do about that?”
Call control, isn’t it?
I’m just going to lay down straight.
Got a question from Greg about what I’d do if a prospect is asking for 1:1 coaching, doesn’t want to do group even though they haven’t even talked about it yet.
There’s a bunch of things we could do here. But one of our clients, Mike Gionta, has a little test that he does with clients when they ask that. I think he’s amazing.
He says, “Okay. I’m going to give you two options.
It comes down to leadership and a big part of leadership in the coaching world comes down to framing. You can get away with anything if you frame it up right upfront.
It’s way easier to frame. Two drops of framing is way better than a ton of reframing after the horse has bolted.
So, here’s the good news. You’re in perfect place to do some framing.
So how do you turn it into more of a coaching program?
I’ve got a question from Rachel who wants to know how best to systematically take people who bought a course and upgrade them into coaching.
I’m going to share with you a few ways to systematically make sure that happens. And so, there are two types of models:
Firstly, an event-based model. It’s very common in the course world to sell a course and bonus people into an event.
One of my clients has his own private Facebook group. He has about 30 people in it. His Facebook group is getting quiet and he’s asking for tips and tricks on how to get his engagement up.
In one of our Facebook groups, he posted:
“Engagement in my Facebook group is getting quiet over the last two weeks. I’m wondering if I’m missing any tricks, especially on my Monday and Friday posts.
I was scrolling through one of my Facebook groups and came across a great question from one of my clients.
He said, “What do you do when you’ve had a $#!% day with customers being pains-in-the-a$$? What’s your first de-stress move?”
I’m sure we’ve all had days where things didn’t go how we wanted them to, and I’m really glad that he asked the question.
In every business,
In today’s #askTaki, I’ve got a question from Howard.
Howard says, “My weekly coaching calls have been going really long. 2+ hours. How can I make them shorter and punchier? I’m getting through six to seven questions in that time plus the intro. Any ideas?
I’m going to give you 3 ideas right now.
What I mean by that is the way you frame it is going to make a big,
Today, I want to talk to you about draining the swamp. I came down to the pool for a swim, and when I got there, it was kind of empty. And so, on Thursdays, clearly is the day that the local government comes and empties out the pool.
It was kind of three-quarters empty when I got there. It gets drained out of the corner and then when the high tide comes in,
In this quick video, I want to just talk through something that’s been stressing me out a little bit. And the topic is content. Specifically, how to make content that is amazing.
Most people do content that’s kind of ‘okay’ at best. And ‘okay’ is alright, but I think we could do better.
How do we do content that’s amazing without it being really, really freaking hard to make?
So,