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How to Break $1M in Your Coaching Business in the Next 12 Months

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Sell With Webinars: How to Sow Seeds of Influence in Content that Converts

In the last post, we talked about how selling higher-priced coaching programs requires a one-on-one conversation — usually in the form of a free strategy session — between the webinar and the sales appointment.

The problem is, getting people to sign up for the free session at the end of a webinar can be really tricky.

What you do in the close of a webinar is really important for getting prospects to take the next step with you,

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Why You’re Not Filling Sales Appointments with Webinars (And What You Can Do About It)

Most coaches know that selling an expensive coaching program requires more than the basic sales letter. We’ll either need a live event or some sort of one-on-one conversation in our sales process to get people to say yes to a higher-priced offer.

I’ve found that one of the most scalable ways to get prospects to a sales appointment is through a free, one-on-one strategy session we’ll offer at the end of a webinar.

Most of us are crystal clear about that,

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How to Train Your Webinar Audience to Take Action

Nobody wants their webinar to be a boring, one-hour monologue that doesn’t sell, but so many coaches are stuck with exactly that.

I get it.

We all want more engagement in our webinars, but pulling it off can be a bit of a mystery… until now.

We’ve talked about the reasons why coaches need to drive up their webinar engagement and in the last post, we looked at the first step to pulling this off.

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How to Transform a Boring Webinar Into an Engaging Workshop

Let’s face it. Running a webinar can be super weird.

If a stranger walked by your desk and saw you talking to your computer for a solid hour, they’d probably think you’d lost your mind. I think we could all get past the initial weirdness, though, if everyone on the webinar was really engaged and you made a ton of sales at the end, right?

Unfortunately, that’s not always the case. People are often unresponsive and don’t buy.

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Why You Need More Engagement In Your Webinars

I want to show you how to increase the amount of engagement you get on your webinars.

This strategy works for both teaching and selling webinars.

If you handle the engagement well, great things can happen. But, if you get it wrong or miss it somehow, you can really shoot yourself in the foot.

First, let’s look at the problems coaches face with webinar engagement.

Weirdness…

I’m not sure how many webinars you’ve run,

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The Best Offer For Your Webinar

 A great client of mine, Vanessa, once asked, “How do I know what’s the best next step to invite people at the end of the webinar. Do I sell my product? Do I sell a session? Do I sell a big product? What’s the best offer?”

The answer is actually easier than you think.

It’s really simple. I go by price point. This is a rule of thumb, so it can be broken.

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Sell Without Selling: How To Gift Wrap Your Sales Appointments

In the last blog, I introduced you to Tristan Bond – a coach who was approached by his joint-venture partner about running a webinar to members of their network.

These members were in Tristan’s target market, but he was prevented from doing any selling by the JV partner.

To work around this, we came up with a plan that allowed Tristan to keep his JV partners happy and still generate great sales figures.

The first step we covered was inviting the members to an education-based marketing event that promised to help them with one specific problem.

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Sell Without Selling: Host An Education-Based Marketing Event

Have you ever been a situation where you needed to sell without selling?

It may sound odd, but let me give you an example.

I had a client, Tristan Bond, who was in a really tricky position. He coaches healthcare practitioners (dentists, chiropractors, etc.) and was approached by a big health fund about running a webinar for them.

On one hand, he was super excited about the opportunity to connect with loads of people in his target market.

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Increase Your Webinar Close Rate By Answering These 3 Core Questions

If you’ve run a live event or webinar before, you probably know that delivering your content (the ‘meat’ of your event) isn’t the most stressful part.

It’s the close – the time you make your offer, with the goal to convert prospects into clients.

When you get the close wrong, you feel lousy. You’ve missed an opportunity to provide value to your prospects and make a sale – not exactly our dream scenario.

It’s tough to get it right,

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