I’ve got a question from a great client of mine called Mike. He’s asking about Facebook groups — how to best fill them and what to do when people join.
What questions do you ask?
How do you maximise the number of leads you get from a Facebook group?
We’ve got two different groups. One is for people who do $10,000 a month,
What I want to do is tell you about how to get more sales, more conversions for your coaching business. We’re actually focusing on, not conversion, but something completely different. It starts with C.
A couple of videos ago, I told you about this strategy that we use called dig, set, spike.
A dig is marketing generate the lead.
A set is the warm-up piece that gets people ready to buy.
Got a question from Greg about what I’d do if a prospect is asking for 1:1 coaching, doesn’t want to do group even though they haven’t even talked about it yet.
There’s a bunch of things we could do here. But one of our clients, Mike Gionta, has a little test that he does with clients when they ask that. I think he’s amazing.
He says, “Okay. I’m going to give you two options.
I’ve got a question from a client in Black Belt called Nima and he wants to know how I teach and sell at the same time.
In other words, how do I deliver content that feels useful, that also moves people towards buying my stuff? Super great question.
I don’t know if you’ve noticed, but the line between content and marketing has blurred and it’s been blurring for quite some time. This isn’t new.
I’ve got a question from Rachel who wants to know how best to systematically take people who bought a course and upgrade them into coaching.
I’m going to share with you a few ways to systematically make sure that happens. And so, there are two types of models:
Firstly, an event-based model. It’s very common in the course world to sell a course and bonus people into an event.
One of my clients, Rachel, posted a question in one of our private Facebook groups.
“I’ve got a sales event coming up. 40 people booked in. Want to sell 15 into your top end program, also have a down sell which should be perfect for some of the others. How do you make them both work without sacrificing the high-end sales which is really what you’re after?”
I think instincts are bang on.
One of my clients, Adeena, is moving from a sales process that she calls The C-O-D model.
Not 100% sure exactly what that means, but it’s a one-call close and she’s closing about 10% of people right now and is worried that she got a 10% close rate, and 90% of the people she speaks to aren’t qualified and give her money.
She’s spent 45 minutes on the phone and is wondering how going to a two-call model is going to work.
I don’t know if you know much about our family, but Ethan, my son, has special needs. When he was young, he couldn’t speak. For 3 or 4 years, he was completely non-verbal. It was really hard to parent a kid when you don’t know how they’re thinking and feeling.
Ethan cried a lot when he was little. It was hard, especially on Kiri-Maree. We tried lots of different things. One of the things we did was we went to a course called Hanen,
I don’t know whether you coach your clients 1:1 or whether you coach them in groups, or whether you have products or training courses.
But what I do know is that there’s something magic that happens when you bring your clients together in one physical place for an event and a workshop.
If you run a group coaching program, you probably do workshops with your dudes anyway.
Right now,
Depending on who you listened to, webinars are either the thing that you 100% must have to grow your coaching business or they’re dead; depending on what they’re trying to sell at that time.
If they’re trying to sell you a course about how to do webinars, you 100% need webinars. And if they’re trying to sell you something else, then webinars are dead and they don’t work anymore.
The truth is,