Mastering the skill I’m going to tell you about in this post has helped me more than almost any other.
It’s been absolutely fundamental in attracting new leads, positioning myself as an expert, and converting new prospects into clients.
It was also one of the hardest skills for me to learn.
Most coaches (myself included at one time) do some marketing and get a lead. Then… it dies. They don’t know what to do next.
Imagine you’re running a webinar with the primary goal of selling your coaching program. You give your best presentation for 45 minutes, and when you make your offer…
NOBODY buys into it.
Even more frustrating is that you don’t know why!
You think it must be your closing technique, but what options do you have? You can sell harder and become somebody you’re not comfortable being, or stay where you’re at with zero sales.
There are two big mistakes I see most coaches make when pricing their programs.
They undercharge, and they’re under-confident.
These two go hand in hand. When a coach lacks confidence, they fail to charge the right amount because they don’t know if they’re worth it. In turn, by undercharging they don’t generate enough income which results in a lack of confidence. It’s a nasty cycle.
After a while, this causes them to undervalue themselves,
I want to show you how to create the perfect lead magnet. The 4 Elements of every perfect lead magnet using something that we call “The SAGE Magnet Builder”.
I’ve been thinking a little bit since the Traffic Intensive with Black Belt a couple of weeks ago in LA and in Sydney about designing the perfect lead magnet. The truth is, that there are lots and lots of different ways to create the perfect bait piece;
I want to talk to you about how to put up a 6-week course to sell your stuff. There are a couple of different price points you can sell and programs you can run, But I think a 6-week course is a great way to start a 1:Many Coaching Program.
Alright, so when you put together a 6-week course, at a price point between $500 or $8k, depending on the outcome that you deliver for your clients.
I want to let you in behind the scenes of the tribal council I’ve just run with my virtual team here in the Philippines.
Hey, so I’m here at Pearl Farm Resort, near Davao in the Philippines, down south where my team are based and twice a year, every year, we bring our team together to the resort here or somewhere fancy – last couple of times it’s been here – to work together in what we call tribal council.
I was at the Million Dollar Coach intensive in the US, just a couple of weeks ago and a story came up – something we were discussing around saying yes and saying no to prospects.
I’m going to show you how to kick more ass, take more names and boost your business in the next 90-days.
We just finished up our Black Belt Intensive in Sydney and in LA about a week or two ago, and from there I shot out to here in the Philippines where I’m shooting this video for you right now but one of the things that we innovated, improved, or made even better inside of the Black Belt Intensive was we had:
Day One – Master Class
Day Two – Implementation Day
Which means that the whole day was focused on getting stuff done,
I want to show you my number one favourite question to ask in every sales appointment if you want them to be buying from you instead of you having to push your stuff on them. It’s called the Decision Question.
About a year, or maybe a year and a half ago, I got a referral to a personal trainer. At the time I was working pretty hard,
I want to give you a quick tip, a little bit of strategy around how to plan the perfect conversion event, the perfect sales webinar.
So the way you deliver the webinar and the way you plan it are completely the reverse – let me explain it – it’s going to be really, really helpful for you!
I got a text message this morning from Cyril. Cyril, if you’re watching this, congratulations on the win.