I want to tell you how to use midget wrestler videos to grow your business and sell your stuff.
Midget Wrestlers? Yeah, it’s totally true.
Every video I post has two things in common.
My mental call for that is I want to have a video that’s short and powerful like a midget wrestler. And for me, the impact of doing short powerful videos like this has made a tremendous difference.
I’ve got a question for you:
Have you ever spent quality time with a non-quality prospect?
Well, maybe driven across the town, or at least spend a bunch of time on the phone and Skype with somebody only to find out that they weren’t qualified and they would never gonna be able to say “Yes” and you’ve wasted a whole bunch of time.
Today we’re going to fix that forever.
So the great sales training that Bill Brookes once said that the best salespeople in the world have two abilities that set them apart from everybody else.
I want to talk to you about how to speak about your coaching program when you’re in front of prospects, so they get it and they want it.
I just finished the Black Belt Conversion Intensive, Sydney. It’s the Conversion Intensive so we’ve focused really heavily on how do we convert a prospect into a client in a one on one sales conversation.
And the question came up:
“When do I get to talk about my program or my coaching?”
And
“What’s the best way to do it so they actually get it and they want it?”
I want to give you 3 Tips right now:
1.
I want to tell you the one reason why people aren’t responding to your marketing the way you want them to.
I just got back a few weeks ago from a Black Belt Intensive in Santa Monica and one of the things that came out was, how do you make your marketing irresistible, how do you make it so people are crazy hot for what you got?
The secret to making marketing that is irresistible is to make your free marketing,
I want to give you the best way to structure a one-to-many leveraged coaching program. It’ll get clients great results, it’ll set you free.
Yesterday, I was on the phone with a brand new client, somebody who’s just trying my Black Belt program because she’s looking to scale her service delivery to a much more leveraged model. She’s making a great difference to a few people and wants to take it to the masses and be remunerated for that.
I want to talk to you about getting the right number of steps in your sales process. If you have too many people will slip through the cracks and not convert. If you have too few then people won’t take the steps in the first place because it is too big of a jump. Let’s get the number right and get you some sales.
So here is the situation. I was on a Skype call yesterday with a Black Belt client from California and he had some questions about setting up a new file to sell a high-end service he has packaged together.
I want to answer a question:
Should you aim to be a local coach, a national coach, or a global coach?
The answer might surprise you and be easier than you think.
So one of my coach marketing members asked me a question on a live Q&A call the other day about:
Should they aim to own a geographic area like a local market, should they go nationwide (in this case across Australia) or should they go global?
I want to tell you one secret that will help you get more clients faster than anything else you do; by the way, it’s not marketing. So from time to time, I get brought in like a marketing swat team.
Either to an individual coach or a team of coaches, whose marketing performance is lackluster; or they really want to kick up their game to another level fast. So it’s a half day or a full day,
If you’ve been overwhelmed or a bit freaked out about keeping in touch with your prospects and writing your next newsletter, let me give you a quick tip that is going to make things a whole lot easier.
So a couple of days ago, I was on a live coaching call with my clients and a coach from Melvin asked me a question about her email newsletter.
Here is the situation: She was writing a monthly newsletter,
I want to talk about how to keep a promotion fresh. What do you to if you’re promoting the same event time after time after time? I’ve got a regular workshop series time after time. How do you keep it fresh so prospects stay engaged and actually respond instead of getting tired and turning out?
So in Black Belt, one of the things we work on is to create your workhorse conversion event.