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The 4 Components of a High-Converting Lead Magnet

My very first lead magnet was called “The 10×10 Marketing System”. It was a stout, 47 pages long and took forever to write. In fact, it was taking so long that I sent out the email to make it available before it was ever finished.

Out of the 584 people I sent it to, 246 asked for it within 13 hours. Needless to say, we had to scramble like mad men to finish writing it!

That was years and years ago,

3 Warning Signs You’re Not Targeting The Right Clients

To get the ideal client, you need to target the ideal client.

But, you can’t target the ideal client unless you hone in on exactly who that is.

So who’s your ideal client – your avatar? Who’s the one person you want to talk to?

If you’re not 100 percent sure, you’re not alone. Many coaches, especially new coaches, struggle to identify the exact person or business to target. But, just because a problem’s common doesn’t mean it’s not costly.

How To Think Like Your Prospects To Close More Sales

I knew a coach, Steve who constantly struggled to get results from his networking group. Every time he’d get up to do his talk, he’d ask people to look out for one specific thing. The term he used to describe this thing was referrals. Who has a really clear picture of what the word, referral, looks like? Nobody! Because it’s fuzzy and too broad. But what if Steve said something like this? This week, I’m looking for a specific guy called Overworked Bob.

How to Order Your Marketing and Sales for Successful Conversions

John bit the dog. The dog bit John. Same four words, but when arranged in a different sequence, they have an entirely different meaning. Especially for John!
— Tony Robbins, MONEY Master The Game

Marketing Sequence. It’s not a topic that coaches hear a lot about.

We’re usually busy hunting down the newest strategies and best practices for our marketing and sales. But, finding the right strategy is only half of the battle.

Keep Your Clients Over The Holidays: 5 Questions That Make Clients Recommit

Most people are looking back on the past year with a tinge of regret. They’re wishing they’d worked a little harder and or gotten bigger results.

They’re also looking ahead, hoping to turn things around in the upcoming year. Maybe they’re hoping for a miracle that next year will magically improve.

As coaches, we need to focus on more than just hanging onto our clients. We need to focus on getting our clients to recommit to themselves,

The S.A.G.E Magnet Builder

I want to show you how to create the perfect lead magnet. The 4 Elements of every perfect lead magnet using something that we call “The SAGE Magnet Builder”.

The S.A.G.E

I’ve been thinking a little bit since the Traffic Intensive with Black Belt a couple of weeks ago in LA and in Sydney about designing the perfect lead magnet. The truth is, that there are lots and lots of different ways to create the perfect bait piece;

The Signature System

I want to talk to you about how to put up a 6-week course to sell your stuff.  There are a couple of different price points you can sell and programs you can run, But I think a 6-week course is a great way to start a 1:Many Coaching Program.

The Signature System

Alright, so when you put together a 6-week course, at a price point between $500 or $8k, depending on the outcome that you deliver for your clients.  

Behind the Scenes of Tribal Council

I want to let you in behind the scenes of the tribal council I’ve just run with my virtual team here in the Philippines.

Hey, so I’m here at Pearl Farm Resort, near Davao in the Philippines, down south where my team are based and twice a year, every year, we bring our team together to the resort here or somewhere fancy – last couple of times it’s been here – to work together in what we call tribal council.

Why It’s Sometimes Best to Say “No”

I want to tell you a quick story about why sometimes it’s best to say no to the prospect instead of yes. I know we hear about how to grow your coaching business but sometimes, the best way to grow is to say “No” to the wrong people.

The Story about Mike

I was at the Million Dollar Coach intensive in the US, just a couple of weeks ago and a story came up – something we were discussing around saying yes and saying no to prospects.

How To Boost Your Business In 90 Days

I’m going to show you how to kick more ass, take more names and boost your business in the next 90-days.

We just finished up our Black Belt Intensive in Sydney and in LA about a week or two ago, and from there I shot out to here in the Philippines where I’m shooting this video for you right now but one of the things that we innovated, improved, or made even better inside of the Black Belt Intensive was we had:

Day One – Master Class
Day Two – Implementation Day

Which means that the whole day was focused on getting stuff done,