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How to Break $1M in Your Coaching Business in the Next 12 Months

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How to Wear the Right Underwear as a Coach

Hey Rockstar, Taki Moore here from Coach Marketing Machine. Live in Santa Monica. Today, I am going about how to wear the right underwear as a coach.

And we’ll be talking about how to wear the right underwear as a coach, specifically, how to design the perfect business model for you. So one of the risks we have often is we look around what other people are doing and blindly following someone else’s tactics. We end up following somebody else’s business model like how I started.

The Ascension Model

The Ascension Model

One of the things that we were talking about earlier is the ascension model. I don’t know if you’ve heard about it but a lot of marketers teach you to run your business.

The Ascension model has something free in your funnel, something cheap, like a tripwire, something not so cheap, something expensive, something really expensive, and something really really really freakin’ expensive. That’s good in theory, and they say that about 20% of the people in each step in your funnel will upgrade to the next step.

The Fastest Way to a Million Dollars

I want to share with you what I’ve learned from a great friend, Clay Collins, about the 5 little steps that’ll be the quickest way to a million dollars a year.

There are 5 parts of your coaching business and for each of them, I want you to get it down to one for each, just to keep business really really simple.

Here are the 5 things you want to do:

One Target Market

So the first thing one target market.

The 5 Ones

I want to show you the quickest way to a million dollars a year.

I’m here in Sydney doing the Million Dollar Coach Intensive with some legends, and we’re just talking about the quickest way to get your coaching business to a million dollars a year using the tool called, the 5 Ones.

The quickest way to get to a million dollars a year got this idea from a friend of mine,

What Airplane Oxygen Masks Can Teach You About Your Coaching Model

You’ve just stowed your bag in the overhead bin and you’re squeezing into your seat, struggling to find the right end of the seat belt buckle.

Then you hear the flight attendant start the safety speech you’ve heard a thousand times. You almost hear yourself reciting it along with her…

“In the event of a drop in cabin pressure, oxygen masks will appear from the unit above. Secure your own mask first before assisting children…”

As coaches,

Why Your Coaching Business Model Is Broken

I’ve realized that nearly every business model is based on the idea of keeping four key stakeholders happy. This is where it all begins. For a model to work, it has to meet the needs of all four. Let me explain.

1. You

The first and most important stakeholder is you. Our goal is to build a business model that you love and gives you exactly what you need. It needs to give you the money,

The 3 Reasons Why Most Coaches Fail

Most of us become coaches because of the promise. It’s the reason I became a coach, and it’s why most of the coaches I talk to became coaches.

This promise is made up of 3 things. When you made the choice to become a coach, it’s probably because of these reasons.

The first reason is income. Coaching can generate incredible cash flow. You can earn a great living, lead a great lifestyle, and (some coaches) make a small fortune.

How to Price Your Coaching Programs Confidently with the 10X Rule

There are two big mistakes I see most coaches make when pricing their programs.

They undercharge, and they’re under-confident.

These two go hand in hand. When a coach lacks confidence, they fail to charge the right amount because they don’t know if they’re worth it. In turn, by undercharging they don’t generate enough income which results in a lack of confidence. It’s a nasty cycle.

After a while, this causes them to undervalue themselves,

How To Boost Your Business In 90 Days

I’m going to show you how to kick more ass, take more names and boost your business in the next 90-days.

We just finished up our Black Belt Intensive in Sydney and in LA about a week or two ago, and from there I shot out to here in the Philippines where I’m shooting this video for you right now but one of the things that we innovated, improved, or made even better inside of the Black Belt Intensive was we had:

Day One – Master Class
Day Two – Implementation Day

Which means that the whole day was focused on getting stuff done,

The Frontstage Backstage Opportunity

I want to talk to you about how to get the front stage and back stage of your business sorted so you can spend more time doing the stuff that you love and way less time doing a lot of the admin groundwork that you, probably, hate.

A Tale of Two Stages

So, every business has got a front stage, and every business has a backstage.

The front stage is when you’re front of a house,