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How to Break $1M in Your Coaching Business in the Next 12 Months

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Sell With Webinars: How to Create an Insatiable Hunger for Your Coaching



Over the last several posts, we’ve been looking at how to offer a free, one-on-one strategy session to prospects in a webinar to sell your higher-priced coaching program.

The first step, Seed the Need, is all about installing moments of influence in your webinar content that help make your session offer a no-brainer deal for prospects.

Then we draw a model — a visual aid that shows them exactly how our program will bring them value.

Sell With Webinars: How to Show Your Coaching Program’s True Value



The marketing genius, Dan Kennedy, once said there are two rules of marketing.

  1. Put ladders in front of people.
  2. Don’t climb up other people’s ladders.

Why are we talking about ladders?

Here’s the thing: when you put a ladder in front of someone, they naturally want to climb it.

The moment you place a ladder in front of your prospects, they’ll instantly see where they are right now,

The Ascension Model

The Ascension Model

One of the things that we were talking about earlier is the ascension model. I don’t know if you’ve heard about it but a lot of marketers teach you to run your business.

The Ascension model has something free in your funnel, something cheap, like a tripwire, something not so cheap, something expensive, something really expensive, and something really really really freakin’ expensive. That’s good in theory, and they say that about 20% of the people in each step in your funnel will upgrade to the next step.

Sell With Webinars: How to Sow Seeds of Influence in Content that Converts

In the last post, we talked about how selling higher-priced coaching programs requires a one-on-one conversation — usually in the form of a free strategy session — between the webinar and the sales appointment.

The problem is, getting people to sign up for the free session at the end of a webinar can be really tricky.

What you do in the close of a webinar is really important for getting prospects to take the next step with you,

Why You’re Not Filling Sales Appointments with Webinars (And What You Can Do About It)

Most coaches know that selling an expensive coaching program requires more than the basic sales letter. We’ll either need a live event or some sort of one-on-one conversation in our sales process to get people to say yes to a higher-priced offer.

I’ve found that one of the most scalable ways to get prospects to a sales appointment is through a free, one-on-one strategy session we’ll offer at the end of a webinar.

Most of us are crystal clear about that,

How To Choose The Perfect Niche For Your Coaching Business



On the last post, we looked at the most common fears coaches have with niching.

They don’t niche because they think they’ll lose out on opportunity or they’ll lose variety in their coaching business.

While these reasons have some truth, the benefits of niching your coaching business outweigh the risks by a long shot. Instead of cutting your opportunity in half, you’ll actually triple it. Instead of missing out on variety,

3 Fears Coaches Have about Niching (and How to Overcome Them)



If you’ve ever seen my stuff before, you probably know I’m a big fan of niching. More specifically, I’m a big fan of giving niching a fair shot.

I’ve known a ton of coaches who struggle to get their prospects’ attention, and often it’s because they’re marketing as generalists with no specific target in mind.

When I bring up niching to them, though, they tend to pull back, clam up, and list out their fears with moving to a niched business.

5 Cut & Paste Email Templates To Reawaken Your Contact List

When it comes to getting more clients, do you ever feel like you’re just waiting around? Like you’re all dressed up with nowhere to go?

You know your coaching program is great, but you’re not making enough sales.

You promote your webinars, live events, and programs, but your emails don’t seem to get through to your list.

It’s almost like your entire contact list is asleep.

Let’s wake them up,

How to Train Your Webinar Audience to Take Action

Nobody wants their webinar to be a boring, one-hour monologue that doesn’t sell, but so many coaches are stuck with exactly that.

I get it.

We all want more engagement in our webinars, but pulling it off can be a bit of a mystery… until now.

We’ve talked about the reasons why coaches need to drive up their webinar engagement and in the last post, we looked at the first step to pulling this off.