3 Offers You Need To Have
We’ve just been chatting about websites and we’re talking about the 3 core offers you need to have on your website. But really you need three offers, a green offer, an orange offer and a red offer. And as what we’ve discussed, there are three types of people that go on your website, these are the cold leads, warm leads and hot prospects.
Green Offer
Cold leads are skeptical visitors and what we want to have for them is a green offer. Something that we can give in return for an email address like a free report, cheat sheet or something like that.
Orange Offer
As soon as we’ve got an email address from them, they are not cold visitors anymore, we call them a lead because we’ve got an email address so our next step is to offer something orange, something for our warm leads. Something like a conversion tool like a webinar, a live event or even a session with you could qualify as an orange offer.
Red Offer
As soon as we’ve got that, it’s time to take them to red. Because now we’re talking about hot & hungry prospects and our job there is to sell them your service.
So that’s a strategy session straight into something else or a webinar straight into something else, “buy my stuff” offer.
So there are three types of people coming into your website, cold, warm and hot. Three kinds of offers we make, green, orange and red. Makes sense?
So that’s this week’s coach marketing tip, three offers you need to make on your site, green, orange, and red.
The question I got for you is on your website, what is your green offer right now?
What is the FREE THING you give people in return for an email address?
I’d love it if you’d leave a comment below with your name, the free thing, and even the link to that free thing.
If it gets you some leads, fantastic!
P.S. Whenever you’re ready… here are 4 ways I can help you grow your coaching business:
1. Grab a free copy of my book
It’s the roadmap to attracting prospects, signing clients, and scaling your coaching business. — Click Here
2. Join the Coach Dojo and connect with coaches who are scaling too
It’s our new Facebook community where smart coaches learn to get more income, impact, and independence. — Click Here
3. Join our Implementation Program and be a Case Study
I’m putting together a new coaching case study group at Black Belt this month… stay tuned for details. If you’d like to work with me on your client-getting and scale plans… just send me a message with the words “Case Study”. — Click Here
4. Work with me and my team privately
If you’d like to work directly with me and my team to take you from 6 to 7 figures… just send me a message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Click Here
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