For a coaching model to be successful, it must meet the needs of four key stakeholders.
It must work for you, your prospects, your clients, and the coaching business as a whole. Without meeting the needs of all four, you’ll inevitably run into serious problems.
In the last post, we talked about meeting your needs before we take care of our prospects or clients.
Now we’ll take a look at meeting our prospects’ needs.
You’ve just stowed your bag in the overhead bin and you’re squeezing into your seat, struggling to find the right end of the seat belt buckle.
Then you hear the flight attendant start the safety speech you’ve heard a thousand times. You almost hear yourself reciting it along with her…
“In the event of a drop in cabin pressure, oxygen masks will appear from the unit above. Secure your own mask first before assisting children…”
As coaches,
I’ve realized that nearly every business model is based on the idea of keeping four key stakeholders happy. This is where it all begins. For a model to work, it has to meet the needs of all four. Let me explain.
The first and most important stakeholder is you. Our goal is to build a business model that you love and gives you exactly what you need. It needs to give you the money,
There’s a good chance that right now you’re doing everything in your coaching business — all of it, by yourself. Work piles up and begins to bottleneck, and unfortunately, the bottleneck is you.
Besides coaching your clients, you have to learn, market, sell, and do the admin work, not to mention every other possible task that pops up. There’s probably an awful lot on your plate currently.
You’d love to give a few tasks to somebody else,
There’s a reason some of the greatest marketers in the world think of joint venture relationships as the #1 most effective marketing strategy.
Someone else has spent tons of time and money building trust with a list of clients and prospects. Joint ventures make it possible for us to access their list, tap into the trust, and sell our coaching services.
As with most brilliant marketing strategies, it’s not always the easiest thing to pull off.
There are so many things that need to be done in your coaching business, and it’s tricky to do them all yourself. But, for many coaches, hiring a full-time staff is out of the question.
Hiring a virtual assistant can be a great move towards freeing up time and workload, but it comes with its challenges and the process can be a bit clunky while you first get it up and running.
I want to show you how to get tasks off your plate quickly and become rock solid in systemizing your business with a virtual assistant.
When coaches decide to move from manual marketing to automated marketing, they usually run into three big roadblocks.
First, their marketing tactics may not be effective, and there’s no point in automating a strategy that simply doesn’t work.
The second block is a lack of time. Even if they have marketing tactics that work, they struggle to find the time to plan out an automation strategy.
The third block is lack of a system.
We’re talking about how to put together a course using the framework we call The Signature System™. When you think about it, every course is designed to solve one particular problem, and there are three key parts in building a signature system for you.
There are countless reasons coaches struggle to automate their marketing, but I believe there are three specific challenges that keep coaches from ever getting started.
In the last blog post, we spoke in depth about these challenges. Coaches don’t automate their marketing because:
Every month I create a Monthly Marketing Project that shows you why the strategy’s important,
What I want to do is I want to show you how to be your BEST on camera. A little trick I learned about 5 years ago that helped me every time I look at the barrel of the camera or the phone and shoot you one of my own quick vids
So, I don’t know if you’ve noticed it but the internet is fast becoming a video medium. Like YouTube is the number 2 search engine in the world and your ability to kinda show up live and present on camera is one way to set yourself apart from everybody else.