I want to teach you the model that helps us scale coaching businesses.
I don’t know how much you know about the work that we do, but our job is really simple.
We take coaching businesses and take them from 10K a month —six figures— and help them to get to 1M a year. And we do it with this model right here:
I’ve got an iPad here I’m going to draw on,
Building the right foundation is the most important thing you can do to be successful with your Facebook ads. Running a successful campaign means knowing who you’re going after, what you can do for them, and how to articulate their problem and your solution.
Manual prospecting has its upsides, but it’s not an effective long-term strategy. It’s hard, time-consuming work riddled with inconsistency. Automated marketing, though, can consistently bring in hungry new prospects every week with minimum effort! Learn how to install marketing automation in your coaching business here:
I want to show you a quick primer on what you need to do on your website to make sure that it’s great for building authority and converting leads.
One of the things I used to struggle with was having great clients with sucky websites. So we fixed it by building a website design template.
The first thing your site needs is a picture of your lead magnet.
Video has a way of connecting you to your prospects in a way that an articles or newsletters can’t quite match. When prospects watch your video, they feel like they know you.
For many coaches, though, making short, weekly videos is a really intimidating task.
Aston Martin, Belvedere, Bollinger, Fiat, Globe-Trotter, Heineken, Jaguar, Land Rover, Macallan, Mercedes-Benz, N.Peal, Omega, Rolls-Royce, Sony, Tom Ford, and Vuarnet.
Can you guess what these brands have in common?
These are just some of the brands (not all) featured in last year’s James Bond film, Spectre.
Even so, Spectre actually had less product placement than any other James Bond movie in the last 15 years.
Video of you speaking directly to your prospects can be incredibly powerful for establishing your authority in your marketing.
When you make three-minute videos part of your regular communication rhythm, your prospects have a reason to keep coming back to your site. And even though it’s such a powerful tool, there are some significant challenges that keep many coaches from even attempting to make videos of their own to reach their audience.
I want to de-mystify the video-making process and show you exactly how I do it so you can use videos as a regular part of your weekly content marketing.
I’ve got a little announcement about BIG news today.
And I’m super stoked to share it with you.
If you read this blog post to the end, I’ve got a feeling you’ll be super stoked, too.
After years of honing my craft, and making my very best stuff available to my seriously smart and devilishly good-looking crowd of Black Belt coaches …
… everything I know is now available in the most democratic form possible.
Every piece of marketing content should do three things.
First, it needs to get the audience’s attention.
Second, it needs to keep the audience engaged all the way through to the end.
But if that’s all you do, it’s no different from any other type of content. The key difference between content and marketing content is that marketing content is designed with the very specific purpose of getting an audience to take action.
Even though the line between content and marketing content (or content marketing) is pretty blurry, there are some key differences coaches should be aware of.
Content is designed to be consumed by the audience. We see this in blog articles, YouTube videos, and podcasts. It’s entertaining or educational, and there’s nothing wrong with it. But, not all content is marketing content.
Marketing content is different because it’s designed to get the audience to take the next step with you.