I want to talk just for a couple of minutes about the three things that you need in order to be able to successfully sell and deliver and get results for coaching clients.
If you think about it at its most basic, I think one of the core principles that we need to follow as coaches is to sell real things.
Years ago, I remember bumping into a client of a coach friend of mine and I said,
It comes down to leadership and a big part of leadership in the coaching world comes down to framing. You can get away with anything if you frame it up right upfront.
It’s way easier to frame. Two drops of framing is way better than a ton of reframing after the horse has bolted.
So, here’s the good news. You’re in perfect place to do some framing.
So how do you turn it into more of a coaching program?
I’ve got a question from Rachel who wants to know how best to systematically take people who bought a course and upgrade them into coaching.
I’m going to share with you a few ways to systematically make sure that happens. And so, there are two types of models:
Firstly, an event-based model. It’s very common in the course world to sell a course and bonus people into an event.
This is another episode in waiting for takeaway food with Taki. I’m at the front of Burgers on Parade in Avalon.
I’m just going to read Tim Ferriss’s new book.
But I had an idea of something to share, and I thought I could just share this with you instead because —really, it’s hard work.
Talking is easy, let’s just do that, hey.
So,
I hope you’re doing amazingly well. I’m down here at Mona Vale Beach.
Just had a quick swim and thinking about changes to the model.
I don’t know how you run your coaching business, but Kiri-Maree and I, we’ve been doing this for a little while.
And every year —at the end of the year— we go, “So, what part of last year gets to come with us and what part of —what are we going to start fresh and scrap?
In this video, I want to answer a question I just got from Jada…
And Jada said – I’m paraphrasing, but something like, “How do you enroll people into an existing program – in a way that lets you on-board people evergreen without anyone getting lost; either without their –the new people diluting the group or without them diluting the group because they’re noobs or because they’re behind everybody else.
So, I’m going to answer that today.
Most of us became coaches because we know our ideas have the power to change people’s lives. But sometimes, words just fall short. Sometimes, we need visual models to help us explain those ideas. Here’s how to create visual models that teach your content, sell your coaching, and grow your business.
In this quick video, I’m gonna show you how to design a 12-month program so the clients get great results.
One of the big problems that happens a lot when you design a 12-month program is, if I’m doing online courses, it’s kind of linear, like you know, you do step 1, step 2, step 3, step 4, that’s cool for like, a short course. But if you do something like 12 months or more, and it’s linear, then it’s really hard because if somebody joins today and all the other people are already 3 or 4 months in, the new people seem to drag the other people down or they just get lost. Does that make sense guys?
We’re talking about some of the reasons why coaches fail.
A great client of mine, Simon Reynolds, wrote a book called Why People Fail. There’s a lot of books about success but very few about failure. The idea is, if we could learn from our failures, we can avoid them.
That fact is, 81% of coaches never make it past year three. This is what happens to them:
Most of them go broke.
Right now, I’m going to give you a simple tip on how to get better results for your clients without you working any harder.