I hope you’re doing amazingly well. I’m down here at Mona Vale Beach.
Just had a quick swim and thinking about changes to the model.
I don’t know how you run your coaching business, but Kiri-Maree and I, we’ve been doing this for a little while.
And every year —at the end of the year— we go, “So, what part of last year gets to come with us and what part of —what are we going to start fresh and scrap?”
And so, we’re big believers —I think you should be a big believer— in treating your business like a lab and not keeping on doing things just because that’s the way you’ve always done it.
In this quick video, I’m going to talk with you a little bit about how to streamline your biz.
I don’t know how much you know about our world…
But this last year, we traveled the world, pulled the kids out of school, we went nomad for a year. It’s been amazing.
And by the way, all of this is about you.
Event Sales Model
There’s a little FYI about our marketing and sales model, but mostly this is a lesson learned that might be helpful for you.
I’ll make a conscious effort to make sure that every —minute or so, I kind of explain the connection to you.
Here’s the big thing…
Our event sales model started like this:
I was selling 1:1. I am really good at talking to prospects and signing them up 1:1.
So, I’m good at it, it makes good money, but I don’t really enjoy it that much.
It’s not sad. It’s just kind of neutral. But that’s what I did.
In phase two, I was like, “Okay. What if there was a way to get the same number of clients but without having to do all of the calls?”
And I figured to get about 20 new clients, I’d probably need to do 25 sales calls or something like that.
And to get the same number of clients, I could run an event.
And so, we decided to run a two-day sales event.
I figured it’s going to take me two days —that’s eight hours times two, plus dinner.
Kind of roughly the same 24 hours of work time, but way more fun.
Does that make sense?
So, we’ve gone from 1:1 calls to an event. And the event was really, really good.
And then I was like —we’re traveling around the world, and we did this event three times a year in Sydney, three times a year in LA.
And then last year, we decided to pull the kids out of school and go nomad around the world.
And so, this is where it comes back to you.
And so, just like you, we want to build a business that fits around our life.
Not try to mash our life around work, of course. Right?
I’m sure you’re the same.
And so, I’m like, “Okay. What if we made the event a one-day workshop?” and that way, we can go from a two-day to a one-day workshop.
And that way, while we’re traveling around the world —the idea was Sydney’s here, and we can do Americas for three months, and then Europe for three months, and Asia for three months.
Each time looping back here to Sydney to run our workshops for clients and introductory workshops to sell. Yes?
Well, that’s all very well and good, but when I’m at an island in the middle of Tahiti, in Bora-bora, having a really, really good time and you have to leave.
You don’t want to leave but you have to leave because you’ve got an event booked in.
So you pack up and you leave and you land home on Sunday night, and you run an event on Monday morning.
I mean, it’s good. And we met some extraordinary people.
I’m really, really grateful for the opportunity.
But what if you didn’t even have to do that?
And so, this year, we’ve streamlined them again.
And for the next four months, we’re testing a zero event sales model.
The Big Lesson
We don’t just decide and hope that it works out.
Obviously, we’ve got a strategy and it’s working incredibly well so far.
We’re getting similar numbers of clients, but without the events in a much, much more streamlined way.
And so, we’ve gone the kind of evolution has gone from 1:1, doing well but not loving it, to a two-day event, to a one-day event and having to come back to now just doing the travel for fun and having the sales happen completely separate to that over here.
So now we’ve got happy clients joining us every single week without having to do the event.
So, the clients are happy and I’m happy too.
So, what’s the big lesson?
Fit business around you
Number one, fit bitness around you, not the other way around.
Build a business that lets you do what you love that fits around your life.
And so, if you love doing events, then do events.
Like, one of my clients says —literally, halfway through her event right now, it’s absolutely crushing.
She’s going to do super well out of it.
And now that one of our clients just did an event three days ago.
And he’s taking his coaching income from zero —five months ago— to 600 grand this year, so far.
I mean, it’s awesome.
I’m not saying don’t do events. What I’m saying is, build a model that gives you what you want.
So, if you like doing 1:1 sales calls, then set that up.
If you love doing events, then set that up. If you rather not do either, then set that up.
That’s the first thing —build a business around your life, not the other way around.
Don’t give your life to scraps.
Give your life the juice.
Simplify so you can multiply
The last thing I want to say is this…
There’s been a really simple kind of mantra bumping around in my head for two or three years now.
Dan Sullivan said it.
I give him a lot of credit because I think Dan’s smart.
Simplify then multiply.
And so, this year, we’ve simplified dramatically.
There’s a bunch of stuff that we are no longer doing and business is absolutely crushing.
We’re already on track for the best three months of our business. Right?
Clients are rocking, business is growing, life is really, really good.
I think the lesson is number one, fit business around you not the other way around.
Number two, simplify so you can multiply.
The key to winning in business isn’t to do more and more and more.
The key to winning in business is to do less better.
The secret to winning is to do less better, not more and get stretched too thin.
Hopefully that helps
All right team, I’m going to have a swim. I can’t hold up any longer.
Just like my mum. Every time she sees water, she’s got to jump in and got a bit of the same genes.
So, big love. Talk soon. Bye. Taki Moore, out.
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