While getting people to register for your webinar is a goal of the marketing, it shouldn’t be your only goal. The ultimate goal is to sell your coaching program, which means we have to think of marketing the webinar as more than an event. It’s actually a process made up of multiple steps.
Most of us became coaches because we know our ideas have the power to change people’s lives. But sometimes, words just fall short. Sometimes, we need visual models to help us explain those ideas. Here’s how to create visual models that teach your content, sell your coaching, and grow your business.
For years, my goal is to put answers to this question:
“How can I simplify your life, so I can multiply my business and vice versa?”
There’s a client of mine who I’ve been working with for quite a long time now.
When he was just starting, he was making $13,000 a month, and we got him up to a million dollars a year. Right now, he’s making about $160,000-$180,000 a month.
We were setting his goal for next year which is $242,000 a month;
I have six wonderful kids, and I talk about them all the time, and I just recently became a granddad.
As a father, I always want what’s best for my children. A good life, good education, good future.
How it all started…
Back in 2009, I fired my boss, then my best mate Mike and I decided to start up a consulting business and help people with their marketing. Everything was really great.
G’day Rockstar! Taki Moore here from Million Dollar Coach.
I’m in London right now and it’s 8:30 or something. It’s the halftime intermission of Dream Girls and the woman, Effie is incredible!
Anyway, I want to talk to you about theming your days. We’re not good at managing minutes or even hours but I’m really good at managing weeks and days.
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You want to scale your impact and income, but there’s just not enough time in the day to serve more clients. Unless human cloning goes mainstream soon. 😉
Your one-on-one work with clients may have been a lucrative source of income for you and a wonderful way to enable clients to transform their lives.
In this quick video, I’m gonna show you how to design a 12-month program so the clients get great results.
One of the big problems that happens a lot when you design a 12-month program is, if I’m doing online courses, it’s kind of linear, like you know, you do step 1, step 2, step 3, step 4, that’s cool for like, a short course. But if you do something like 12 months or more, and it’s linear, then it’s really hard because if somebody joins today and all the other people are already 3 or 4 months in, the new people seem to drag the other people down or they just get lost. Does that make sense guys?
We’re talking about some of the reasons why coaches fail.
A great client of mine, Simon Reynolds, wrote a book called Why People Fail. There’s a lot of books about success but very few about failure. The idea is, if we could learn from our failures, we can avoid them.
That fact is, 81% of coaches never make it past year three. This is what happens to them:
Most of them go broke.
At least once a year, my family and I go to the Philippines to meet up with our ninjas for at least 3 days.
We gather in a room where we talk about what’s currently working and what’s not. We plan, we strategise, and we make sure we’re having the perfect work:swim ratio. 🙂
Check out some behind-the-scenes action for making an awesome Tribal Council happen.
What awesome stuff do you do with your VAs?
Right now, I’m going to give you a simple tip on how to get better results for your clients without you working any harder.