On the last post, we looked at the most common fears coaches have with niching.
They don’t niche because they think they’ll lose out on opportunity or they’ll lose variety in their coaching business.
While these reasons have some truth, the benefits of niching your coaching business outweigh the risks by a long shot. Instead of cutting your opportunity in half, you’ll actually triple it. Instead of missing out on variety,
If you’ve ever seen my stuff before, you probably know I’m a big fan of niching. More specifically, I’m a big fan of giving niching a fair shot.
I’ve known a ton of coaches who struggle to get their prospects’ attention, and often it’s because they’re marketing as generalists with no specific target in mind.
When I bring up niching to them, though, they tend to pull back, clam up, and list out their fears with moving to a niched business.
When it comes to getting more clients, do you ever feel like you’re just waiting around? Like you’re all dressed up with nowhere to go?
You know your coaching program is great, but you’re not making enough sales.
You promote your webinars, live events, and programs, but your emails don’t seem to get through to your list.
It’s almost like your entire contact list is asleep.
Let’s wake them up,
When webinars aren’t engaging, people lose interest and become unresponsive — which means they do nothing at the end. To boost engagement, we need to install interaction with “planned spontaneity”.
Nobody wants their webinar to be a boring, one-hour monologue that doesn’t sell, but so many coaches are stuck with exactly that.
I get it.
We all want more engagement in our webinars, but pulling it off can be a bit of a mystery… until now.
We’ve talked about the reasons why coaches need to drive up their webinar engagement and in the last post, we looked at the first step to pulling this off.
Let’s face it. Running a webinar can be super weird.
If a stranger walked by your desk and saw you talking to your computer for a solid hour, they’d probably think you’d lost your mind. I think we could all get past the initial weirdness, though, if everyone on the webinar was really engaged and you made a ton of sales at the end, right?
Unfortunately, that’s not always the case. People are often unresponsive and don’t buy.
I want to show you how to increase the amount of engagement you get on your webinars.
This strategy works for both teaching and selling webinars.
If you handle the engagement well, great things can happen. But, if you get it wrong or miss it somehow, you can really shoot yourself in the foot.
First, let’s look at the problems coaches face with webinar engagement.
I’m not sure how many webinars you’ve run,
I want to share with you what I’ve learned from a great friend, Clay Collins, about the 5 little steps that’ll be the quickest way to a million dollars a year.
There are 5 parts of your coaching business and for each of them, I want you to get it down to one for each, just to keep business really really simple.
Here are the 5 things you want to do:
So the first thing one target market.
This is an extra long 4,000+ word guide to creating a system that converts prospects to high-end clients. I’ll be releasing it in several parts, so be sure to bookmark this page now because you’ll want to come back later.
If you’ve been running the same webinar or live event for a while now, there’s a good chance you’re running out of new, fresh ways to promote it through email. You can’t think of anything clever to write that you haven’t already sent before, so you piece together several ideas that end up choppy and disjointed.
End result: you’ve wasted a ton of time writing a promo email that leads to little or no registrations.