The phone rings and it’s your client…
“You know, Christmas is coming up, and I’ve been thinking… We’re going away for a little while and things are getting really busy around here. With all of the family stuff and the travelling, I think we should just take a break.”
It sounds a little like a bad breakup. If you’ve been in the coaching game for any period of time, you’ve probably experienced something like this.
Are you completely satisfied with your coaching prices? If so, congratulations!
If not, don’t worry. You’re not alone. Just the other day I spoke with three coaches, all at different places in their careers, who are struggling with pricing.
The first conversation was with a brand new coach. He said that because he’s just starting his coaching program, he has no clue what charge. When you’re starting out, it’s a perfectly natural question to ask.
The Close.
It’s the most important part of your live event. It’s the moment you finally make your sales offer.
If you get it right, people will jump all over your offer, begging to buy from you. If you get it wrong, all the energy and preparation you put into the event will feel like a waste of time.
Some coaches have no problem teaching and interacting during the live event, but when it comes to the close,
In this blog post, I will teach you what to do if you don’t know what video you are going to make. Specifically, how to know what content to create that your audience will love.
Are you having a good time so far? Have you got more than your two hundred dollars worth of value? At some point in the future should come. Alright, so this is a shameless blog, where we are just talking about how to know what to talk about.
Preparing for a successful webinar isn’t just compiling the right stats and piecing together a slideshow.
Sure, those things are important, but the REAL challenge is getting prospects to register and attend.
If nobody signs up or shows up, your webinar is useless at turning prospects into clients.
Your marketing campaign must be a priority. I can quickly tell if it’s not because the campaign is always disorganized, behind on schedule and doesn’t convert prospects.
If you’ve ever listened to Tim Ferriss’s podcast, The Tim Ferriss Show, you’ve heard about the morning routine. Tim asks almost every guest he interviews what the first hour of their day looks like. With over 100 guests, it’s obviously important to him.
As I thought about why a morning ritual is so important to him, I realized that the way you start your day is a great indicator of how it will end.
Hands down, email marketing is one of the most effective tools for converting prospects to clients.
Why is it then, that most coaches either don’t do it well or don’t do it all?
The obvious answer is that writing is hard.
You find yourself staring at a blank screen for hours, and the words just won’t flow.
Even worse – after pouring your blood, sweat, and tears into writing and sending it out – no one responds.
When hosting a webinar to generate sales, you probably follow the typical structure. For a one-hour webinar, you’ll spend 10 minutes on your introduction and 15 minutes on your offer and closing remarks at the end.
That gives you 35 minutes to teach valuable content to your prospects. If all goes well, some of those prospects will buy your coaching program.
Coaches often give away their best content. They teach and teach and teach,
Webinars are unbelievably effective tools for marketing, selling, and delivering your coaching services. As great as they are though, they come with their own challenges. In addition to all the research and preparation that goes into pulling off a successful webinar, you MUST promote it.
You might give the greatest webinar of all time, but without the right marketing, two things suffer:
— You won’t have enough people register.
— You won’t have enough people attend.
The first goal when promoting a webinar is getting prospects to register. And, while the right marketing plan can boost your registrations, it shouldn’t end there.
Sadly, for most coaches, that’s exactly where it ends. Even if people register, there’s no guarantee they’ll show up. Without attendance, how do you expect to convert prospects into clients?
Every coach wants to boost attendance, but you can’t afford to focus solely on the raw number of people that attend.