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How to Break $1M in Your Coaching Business in the Next 12 Months

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How To Create Endless Marketing Content Without Being Redundant

Content marketing can be a dreaded task for any coach. There are all sorts of reasons why coaches struggle with putting out great marketing content consistently.

Suffering from writer’s block leads to falling behind schedule. A monthly newsletter can turn into a yearly newsletter, and before you know it, you’ve become invisible to your prospects.

No coach wants to be invisible.

There’s a strategy I use to avoid that pitfall. It’s based on the old game,

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The Best Offer For Your Webinar

 A great client of mine, Vanessa, once asked, “How do I know what’s the best next step to invite people at the end of the webinar. Do I sell my product? Do I sell a session? Do I sell a big product? What’s the best offer?”

The answer is actually easier than you think.

It’s really simple. I go by price point. This is a rule of thumb, so it can be broken.

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The Top 3 Reasons Coaches Fail At Content Marketing

The line between content and marketing is fuzzy. These days it’s become so blurred that it’s hard to tell what’s what. Sometimes, what looks like news is fiction and what looks like fiction is really news.

We know content marketing is vitally important to growing our coaching business, but as tough as it is to identify content marketing, it’s even harder to create it.

Here are the most common problems coaches run into when trying to create killer content marketing on their own.

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Get Your Prospects To Take Action With This Content Strategy

 

Creating marketing content that both engages prospects and gets them to take action is simple… in theory. It really just boils down to deciding what to say and how to say it.

But, when trying to get prospects to engage with content, many coaches tend to give too much away. I call this Hard Teaching.

It’s when coaches give out so much high-quality content that the prospects have no reason to buy from them.

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The 3 CTA’s Your Site Needs



3 Offers You Need To Have

We’ve just been chatting about websites and we’re talking about the 3 core offers you need to have on your website. But really you need three offers, a green offer, an orange offer and a red offer. And as what we’ve discussed, there are three types of people that go on your website, these are the cold leads, warm leads and hot prospects.

Green Offer

Cold leads are skeptical visitors and what we want to have for them is a green offer.

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The Key To Creating Valuable Marketing Content For Your Coaching Prospects

Coaches often think that their marketing can only fall on one of two sides of the value spectrum.

On one side of the spectrum, there’s no-value/all-pitch. Coaches think that if they want to have a chance of selling their program, they need to focus on a sales pitch instead of giving away loads of information.

The other side of the spectrum is high-value/no-pitch. They want to engage their prospects by providing useful information, but they have a hard time fitting in an offer in a tasteful way.

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How To Give Prospects Useful Marketing Content Without Giving Too Much Away

As coaches, we know that we regularly need to keep in touch with our prospects, but finding what to say and how to say it can be tough.

We don’t want to be pushy in our content, but we also don’t want to give too much away. Erring on either side will get us ignored by our prospects, which is the last thing we want.

Instead, we want our prospects to be addicted to our content.

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Why Coaches Fail To Create Addictive Content

You know you need to be in regular contact with your prospects. Whether it’s sending out a regular email newsletter or posting a blog, video, or podcast, we all need to be using some kind of keep-in-touch strategy.

The question is, what do you say and how do you say it in a way that people actually respond to without coming across as a pushy salesperson?

The Danger

It’s not the easiest thing to do,

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How To Get Rid of Low Grade Coaching Clients Once and For All

Coaches often fail at converting prospects to clients because of one simple aspect of the sales process: They’re not in control.

When you’re at the mercy of your prospect’s hiring criteria, they control the buying process.

To shift the control, you need to be one to set the buying criteria.

Stack The Deck In Your Favor

The first step is to identify and push hot buttons. We recently went into depth about it here.

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Trouble Closing Clients? Look at Your Lead Conversion Process

Converting prospects into clients can be the most challenging part of the business for many coaches.

They may know exactly who their target market is, what their problems are, and where to find them. They might even know their prospects by name.

For these coaches, it’s not lead generation that’s the biggest challenge – it’s lead conversion.

When coaches struggle with conversion, the problems usually come up in the sales appointment.

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