To get the ideal client, you need to target the ideal client.
But, you can’t target the ideal client unless you hone in on exactly who that is.
So who’s your ideal client – your avatar? Who’s the one person you want to talk to?
If you’re not 100 percent sure, you’re not alone. Many coaches, especially new coaches, struggle to identify the exact person or business to target. But, just because a problem’s common doesn’t mean it’s not costly.
I knew a coach, Steve who constantly struggled to get results from his networking group. Every time he’d get up to do his talk, he’d ask people to look out for one specific thing. The term he used to describe this thing was referrals. Who has a really clear picture of what the word, referral, looks like? Nobody! Because it’s fuzzy and too broad. But what if Steve said something like this? This week, I’m looking for a specific guy called Overworked Bob.
In this blog post, I will teach you what to do if you don’t know what video you are going to make. Specifically, how to know what content to create that your audience will love.
Are you having a good time so far? Have you got more than your two hundred dollars worth of value? At some point in the future should come. Alright, so this is a shameless blog, where we are just talking about how to know what to talk about.
Preparing for a successful webinar isn’t just compiling the right stats and piecing together a slideshow.
Sure, those things are important, but the REAL challenge is getting prospects to register and attend.
If nobody signs up or shows up, your webinar is useless at turning prospects into clients.
Your marketing campaign must be a priority. I can quickly tell if it’s not because the campaign is always disorganized, behind on schedule and doesn’t convert prospects.
Hands down, email marketing is one of the most effective tools for converting prospects to clients.
Why is it then, that most coaches either don’t do it well or don’t do it all?
The obvious answer is that writing is hard.
You find yourself staring at a blank screen for hours, and the words just won’t flow.
Even worse – after pouring your blood, sweat, and tears into writing and sending it out – no one responds.
Webinars are unbelievably effective tools for marketing, selling, and delivering your coaching services. As great as they are though, they come with their own challenges. In addition to all the research and preparation that goes into pulling off a successful webinar, you MUST promote it.
You might give the greatest webinar of all time, but without the right marketing, two things suffer:
— You won’t have enough people register.
— You won’t have enough people attend.
The first goal when promoting a webinar is getting prospects to register. And, while the right marketing plan can boost your registrations, it shouldn’t end there.
Sadly, for most coaches, that’s exactly where it ends. Even if people register, there’s no guarantee they’ll show up. Without attendance, how do you expect to convert prospects into clients?
Every coach wants to boost attendance, but you can’t afford to focus solely on the raw number of people that attend.
Mastering the skill I’m going to tell you about in this post has helped me more than almost any other.
It’s been absolutely fundamental in attracting new leads, positioning myself as an expert, and converting new prospects into clients.
It was also one of the hardest skills for me to learn.
Most coaches (myself included at one time) do some marketing and get a lead. Then… it dies. They don’t know what to do next.
I want to show you how to create the perfect lead magnet. The 4 Elements of every perfect lead magnet using something that we call “The SAGE Magnet Builder”.
I’ve been thinking a little bit since the Traffic Intensive with Black Belt a couple of weeks ago in LA and in Sydney about designing the perfect lead magnet. The truth is, that there are lots and lots of different ways to create the perfect bait piece;
A new client asked me a question inside the Black Belt Facebook group the other day and he said, “I send a promotion to a cold list offering a one-on-one session with me. I had I think it was like a dozen or half a dozen of people clicked the link to check out the session but nobody went ahead and actually scheduled the consultation with them. What did I do wrong?”
You know what?