I hope you’re doing really well. I’m here in Bali right now.
It’s just started to rain so you see a few little drops hitting the pool. It’s been a fun day today.
Just finished up a Hotseat with a client…
One of my favorite webinars to do every single month in Black Belt is where I take a client who’s doing some amazing work and we interview them to find out what they’ve been doing.
Building the right foundation is the most important thing you can do to be successful with your Facebook ads. Running a successful campaign means knowing who you’re going after, what you can do for them, and how to articulate their problem and your solution.
In this quick #AskTaki, I want to share with you the 3 funnels that every coach should use if you want to build an audience, fill a webinar, and get clients NOW.
Pete, a good friend of mine, sent me a very simple yet critical question: “What are the main things I need to focus on with Facebook and funnels?”
We can go all sorts of level of details,
Manual prospecting has its upsides, but it’s not an effective long-term strategy. It’s hard, time-consuming work riddled with inconsistency. Automated marketing, though, can consistently bring in hungry new prospects every week with minimum effort! Learn how to install marketing automation in your coaching business here:
I want to show you a quick primer on what you need to do on your website to make sure that it’s great for building authority and converting leads.
One of the things I used to struggle with was having great clients with sucky websites. So we fixed it by building a website design template.
The first thing your site needs is a picture of your lead magnet.
Video has a way of connecting you to your prospects in a way that an articles or newsletters can’t quite match. When prospects watch your video, they feel like they know you.
For many coaches, though, making short, weekly videos is a really intimidating task.
Aston Martin, Belvedere, Bollinger, Fiat, Globe-Trotter, Heineken, Jaguar, Land Rover, Macallan, Mercedes-Benz, N.Peal, Omega, Rolls-Royce, Sony, Tom Ford, and Vuarnet.
Can you guess what these brands have in common?
These are just some of the brands (not all) featured in last year’s James Bond film, Spectre.
Even so, Spectre actually had less product placement than any other James Bond movie in the last 15 years.
Video of you speaking directly to your prospects can be incredibly powerful for establishing your authority in your marketing.
When you make three-minute videos part of your regular communication rhythm, your prospects have a reason to keep coming back to your site. And even though it’s such a powerful tool, there are some significant challenges that keep many coaches from even attempting to make videos of their own to reach their audience.
I want to de-mystify the video-making process and show you exactly how I do it so you can use videos as a regular part of your weekly content marketing.
I’ve got a little announcement about BIG news today.
And I’m super stoked to share it with you.
If you read this blog post to the end, I’ve got a feeling you’ll be super stoked, too.
After years of honing my craft, and making my very best stuff available to my seriously smart and devilishly good-looking crowd of Black Belt coaches …
… everything I know is now available in the most democratic form possible.
Every piece of marketing content should do three things.
First, it needs to get the audience’s attention.
Second, it needs to keep the audience engaged all the way through to the end.
But if that’s all you do, it’s no different from any other type of content. The key difference between content and marketing content is that marketing content is designed with the very specific purpose of getting an audience to take action.