Even though the line between content and marketing content (or content marketing) is pretty blurry, there are some key differences coaches should be aware of.
Content is designed to be consumed by the audience. We see this in blog articles, YouTube videos, and podcasts. It’s entertaining or educational, and there’s nothing wrong with it. But, not all content is marketing content.
Marketing content is different because it’s designed to get the audience to take the next step with you.