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How To Build a Powerful Marketing Automation System For Your Coaching Business

When coaches decide to move from manual marketing to automated marketing, they usually run into three big roadblocks.

First, their marketing tactics may not be effective, and there’s no point in automating a strategy that simply doesn’t work.

The second block is a lack of time. Even if they have marketing tactics that work, they struggle to find the time to plan out an automation strategy.

The third block is lack of a system.

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How to Build the Perfect Product

We’re talking about how to put together a course using the framework we call The Signature System™. When you think about it, every course is designed to solve one particular problem, and there are three key parts in building a signature system for you.

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How To Make Time to Automate Your Marketing



There are countless reasons coaches struggle to automate their marketing, but I believe there are three specific challenges that keep coaches from ever getting started.

In the last blog post, we spoke in depth about these challenges. Coaches don’t automate their marketing because:

  1. They don’t have marketing tactics they work.
  2. The don’t have enough time.
  3. They don’t have an automation system in place.

Every month I create a Monthly Marketing Project that shows you why the strategy’s important,

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How To Be Your Best on Camera

What I want to do is I want to show you how to be your BEST on camera. A little trick I learned about 5 years ago that helped me every time I look at the barrel of the camera or the phone and shoot you one of  my own quick vids

So, I don’t know if you’ve noticed it but the internet is fast becoming a video medium. Like YouTube is the number 2 search engine in the world and your ability to kinda show up live and present on camera is one way to set yourself apart from everybody else.

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3 Challenges That Stop Coaches From Automating Their Marketing

It’s time to make the shift from manual marketing to automated marketing.

The concept is simple.

You can either market manually and work at it constantly by yourself. This requires setting reminders to keep you diligent every single week to keep you on track.

Or, you can build a system to do it for you.

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How To Get Great Testimonials

I woke up this morning and there’s a question inside our Black Belt Facebook group asking about what is the best way to get really amazing live event testimonials.

And there’s a question in there about what’s the best question to ask to get really great testimonials for a live event.

The problem with running a live event is,  people,  got to book a time, go to travel, go to book you a flight and accommodation.

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How To Create Endless Marketing Content Without Being Redundant

Content marketing can be a dreaded task for any coach. There are all sorts of reasons why coaches struggle with putting out great marketing content consistently.

Suffering from writer’s block leads to falling behind schedule. A monthly newsletter can turn into a yearly newsletter, and before you know it, you’ve become invisible to your prospects.

No coach wants to be invisible.

There’s a strategy I use to avoid that pitfall. It’s based on the old game,

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How To Speak Directly To Your Prospects’ Hot Buttons

Coaches run into all sorts of problems when trying to stay on top of their content marketing.

Most of the time, they get stuck when creating their marketing because they’re thinking and writing at the same time.

This causes them to fall behind schedule in their marketing, so they fail to follow-up with their prospects.

It’s a slippery slope.

There’s a strategy I use to turn those problems around. It’s based on the old game,

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The Best Offer For Your Webinar

 A great client of mine, Vanessa, once asked, “How do I know what’s the best next step to invite people at the end of the webinar. Do I sell my product? Do I sell a session? Do I sell a big product? What’s the best offer?”

The answer is actually easier than you think.

It’s really simple. I go by price point. This is a rule of thumb, so it can be broken.

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The Top 3 Reasons Coaches Fail At Content Marketing

The line between content and marketing is fuzzy. These days it’s become so blurred that it’s hard to tell what’s what. Sometimes, what looks like news is fiction and what looks like fiction is really news.

We know content marketing is vitally important to growing our coaching business, but as tough as it is to identify content marketing, it’s even harder to create it.

Here are the most common problems coaches run into when trying to create killer content marketing on their own.

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