The story goes that John Lennon and Yoko Ono were sitting in bed one day and Yoko said, “John, I really wish I had a pool.”
His response was, “Okay, I’ll write us one.”
He then wrote a song, performed it, and sold a ton of records, making plenty enough money to have a pool put in. John Lennon knew how important a few words written for the right audience could be.
You have the opportunity to write yourself a pool.
The brilliant marketer, Dan Kennedy, famously said that you are one good sales letter away from a million dollar business. The question then becomes, “if you want to create a million dollar business (which I’m sure we all want), how do you create a sales letter that rocks?”
According to Dan, you need to get really good at the skill of writing copy.
The concept is simple, but it’s incredibly difficult to put it into action. So difficult that many coaches avoid writing at all cost.
Why do so many coaches fail to write marketing content?
Writing Copy Is Hard
Let’s be honest — If writing was easy, everybody would do it. The truth is, it can be extremely complicated.
Ernest Hemingway once said, “Writing is easy. You just sit down at a typewriter, open a vein, and bleed.”
There’s nothing easy about it! Have you ever written something, read over it, and tossed it out just to start over again?
Writer’s Block
Even worse, you sit down to write, but nothing comes out. When you get in this kind of slump, it doesn’t matter how desperately you try to find the words – they just won’t come. The more you stare at the blank page, the more intimidating it becomes.
It’s often because you’re overwhelmed with the responsibility of thinking, writing, and editing, all at the same time! The immensity of the task causes your brain to go into lockdown mode, and you can’t write, no matter what you do.
No Response
So, writing’s been hard or you’ve suffered from writer’s block. Let’s say that after hours of slaving away, you break through and get a marketing piece written.
You send it to 100 people (maybe even 1,000) and what’s the response?
Crickets. Absolutely no response! The marketing piece you poured your soul into just bombed. That won’t motivate you to get back into the office to write your next marketing piece right away, is it?
We need a system that’s easier and guarantees results, because if we don’t, we’ll end up putting a ton of work into our copy, but we’ll get nothing for it. That’s super frustrating and we need to change it.
The Fast Copy Framework
I want to give you the simple framework I use to create content fast. This will completely change how you write (or, how you don’t write).
Instead of being hard, writing copy becomes simple and easy, and maybe even fun. Fun might be stretching it a bit, but it definitely becomes simple and easy.
It’s also lightning fast. The framework allows you to create a headline in 2-3 minutes. You can write the copy for a landing page in 5 minutes, and draft a complete sales letter in 15-20 minutes tops.
Instead of pouring hours of work into writing and getting no response, if you do this right, you’ll get loads of responses back quickly. The record time for following this framework, emailing and getting a response is 2 minutes and 45 seconds.
If you apply this and get a response faster than that, you’re doing amazingly well!
How Valuable Is It?
I was chatting with one of our BlackBelt members, who just eight weeks ago was really struggling. He had just joined our program and was only doing $5,000 per month in sales. He was bleeding money, swamped with tax bills, and very stressed out.
That was just eight weeks ago.
He’s at $40,000 now. He’s gone from being stressed out to shopping for a cool motorbike. He wrote himself a pool.
That’s why The Fast Copy Framework is so important.
Keep an eye out for more posts this week where we’ll dive into the details of the framework to get you creating compelling content fast.
P.S. Whenever you’re ready… here are 4 ways I can help you grow your coaching business:
1. Grab a free copy of my book
It’s the roadmap to attracting prospects, signing clients, and scaling your coaching business. — Click Here
2. Join the Coach Dojo and connect with coaches who are scaling too
It’s our new Facebook community where smart coaches learn to get more income, impact, and independence. — Click Here
3. Join our Implementation Program and be a Case Study
I’m putting together a new coaching case study group at Black Belt this month… stay tuned for details. If you’d like to work with me on your client-getting and scale plans… just send me a message with the words “Case Study”. — Click Here
4. Work with me and my team privately
If you’d like to work directly with me and my team to take you from 6 to 7 figures… just send me a message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Click Here
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