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How To Create Endless Marketing Content Without Being Redundant

Content marketing can be a dreaded task for any coach. There are all sorts of reasons why coaches struggle with putting out great marketing content consistently.

Suffering from writer’s block leads to falling behind schedule. A monthly newsletter can turn into a yearly newsletter, and before you know it, you’ve become invisible to your prospects.

No coach wants to be invisible.

There’s a strategy I use to avoid that pitfall. It’s based on the old game,

The Key To Creating Valuable Marketing Content For Your Coaching Prospects

Coaches often think that their marketing can only fall on one of two sides of the value spectrum.

On one side of the spectrum, there’s no-value/all-pitch. Coaches think that if they want to have a chance of selling their program, they need to focus on a sales pitch instead of giving away loads of information.

The other side of the spectrum is high-value/no-pitch. They want to engage their prospects by providing useful information, but they have a hard time fitting in an offer in a tasteful way.

How To Give Prospects Useful Marketing Content Without Giving Too Much Away

As coaches, we know that we regularly need to keep in touch with our prospects, but finding what to say and how to say it can be tough.

We don’t want to be pushy in our content, but we also don’t want to give too much away. Erring on either side will get us ignored by our prospects, which is the last thing we want.

Instead, we want our prospects to be addicted to our content.

How To Craft A Magnetic Headline For Your Marketing Content

We recently talked about the challenges many of us face when writing marketing content. These challenges aren’t unique to coaches.

Even successful authors face moments when writing is difficult – they struggle with writer’s block, fail to get a decent response from their work, etc. The methods professional writers use to overcome these challenges typically involve plowing through and writing more.

As coaches we don’t want to want to spend all our time writing.

Why Coaches Fail To Write Compelling Marketing Content

The story goes that John Lennon and Yoko Ono were sitting in bed one day and Yoko said, “John, I really wish I had a pool.”

His response was, “Okay, I’ll write us one.”

He then wrote a song, performed it, and sold a ton of records, making plenty enough money to have a pool put in. John Lennon knew how important a few words written for the right audience could be.

You have the opportunity to write yourself a pool.