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How to Break $1M in Your Coaching Business in the Next 12 Months

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How To Become The Answer To Your Coaching Clients Needs

For a coaching model to be successful, it must meet the needs of four key stakeholders.

It must work for you, your prospects, your clients, and the coaching business as a whole. Without meeting the needs of all four, you’ll inevitably run into serious problems.

In the last post, we talked about meeting your needs before we take care of our prospects or clients.

Now we’ll take a look at meeting our prospects’ needs.

The 3 CTA’s Your Site Needs



3 Offers You Need To Have

We’ve just been chatting about websites and we’re talking about the 3 core offers you need to have on your website. But really you need three offers, a green offer, an orange offer and a red offer. And as what we’ve discussed, there are three types of people that go on your website, these are the cold leads, warm leads and hot prospects.

Green Offer

Cold leads are skeptical visitors and what we want to have for them is a green offer.

How To Get Rid of Low Grade Coaching Clients Once and For All

Coaches often fail at converting prospects to clients because of one simple aspect of the sales process: They’re not in control.

When you’re at the mercy of your prospect’s hiring criteria, they control the buying process.

To shift the control, you need to be one to set the buying criteria.

Stack The Deck In Your Favor

The first step is to identify and push hot buttons. We recently went into depth about it here.

Trouble Closing Clients? Look at Your Lead Conversion Process

Converting prospects into clients can be the most challenging part of the business for many coaches.

They may know exactly who their target market is, what their problems are, and where to find them. They might even know their prospects by name.

For these coaches, it’s not lead generation that’s the biggest challenge – it’s lead conversion.

When coaches struggle with conversion, the problems usually come up in the sales appointment.

Who Controls Your Sales Process?

This is something I think has the potential to make an incredible difference to you and your coaching business. It’s not lead generation. It’s lead conversion.

It’s a specific strategy we’ll apply to your marketing that will dramatically increase the results you get while dramatically decreasing the amount of effort you need to put in.

I call it “Setting The Buying Criteria.”

The Problem

Let me walk you through the problem this fixes.

Sell Without Selling: How To Gift Wrap Your Sales Appointments

In the last blog, I introduced you to Tristan Bond – a coach who was approached by his joint-venture partner about running a webinar to members of their network.

These members were in Tristan’s target market, but he was prevented from doing any selling by the JV partner.

To work around this, we came up with a plan that allowed Tristan to keep his JV partners happy and still generate great sales figures.

The first step we covered was inviting the members to an education-based marketing event that promised to help them with one specific problem.

Sell Without Selling: Host An Education-Based Marketing Event

Have you ever been a situation where you needed to sell without selling?

It may sound odd, but let me give you an example.

I had a client, Tristan Bond, who was in a really tricky position. He coaches healthcare practitioners (dentists, chiropractors, etc.) and was approached by a big health fund about running a webinar for them.

On one hand, he was super excited about the opportunity to connect with loads of people in his target market.

How To Remove The Pressure From Sales Appointments with Application Selling

In the past, a big part of what made a coach successful was their ability to stomach the uncomfortable sales process.

These coaches didn’t mind dealing with the typical roadblocks from prospects in sales appointments – roadblocks like not enough money and bad timing.

They didn’t mind dealing with the pressure. And make no mistake, there’s a ton of pressure on everyone involved in the sales process. There’s pressure on you to perform well in the meeting.

How to Order Your Marketing and Sales for Successful Conversions

John bit the dog. The dog bit John. Same four words, but when arranged in a different sequence, they have an entirely different meaning. Especially for John!
— Tony Robbins, MONEY Master The Game

Marketing Sequence. It’s not a topic that coaches hear a lot about.

We’re usually busy hunting down the newest strategies and best practices for our marketing and sales. But, finding the right strategy is only half of the battle.

How To Increase Your Coaching Prices And Feel Bulletproof About Your Value

Are you completely satisfied with your coaching prices? If so, congratulations!

If not, don’t worry. You’re not alone. Just the other day I spoke with three coaches, all at different places in their careers, who are struggling with pricing.

The first conversation was with a brand new coach. He said that because he’s just starting his coaching program, he has no clue what charge. When you’re starting out, it’s a perfectly natural question to ask.