I can’t wait to walk you through this strategy. This is based on a training I did with our members called the 14-Day Alliance — a strategy for taking a joint venture (JV) partner from having never heard of you to promoting you in just two weeks.
But before we get into the details, I want to give you an idea of just how powerful joint ventures can be.
Jay Abraham was my first exposure to marketing.
When coaches decide to move from manual marketing to automated marketing, they usually run into three big roadblocks.
First, their marketing tactics may not be effective, and there’s no point in automating a strategy that simply doesn’t work.
The second block is a lack of time. Even if they have marketing tactics that work, they struggle to find the time to plan out an automation strategy.
The third block is lack of a system.
What I want to do is I want to show you how to be your BEST on camera. A little trick I learned about 5 years ago that helped me every time I look at the barrel of the camera or the phone and shoot you one of my own quick vids
So, I don’t know if you’ve noticed it but the internet is fast becoming a video medium. Like YouTube is the number 2 search engine in the world and your ability to kinda show up live and present on camera is one way to set yourself apart from everybody else.
It’s time to make the shift from manual marketing to automated marketing.
The concept is simple.
You can either market manually and work at it constantly by yourself. This requires setting reminders to keep you diligent every single week to keep you on track.
Or, you can build a system to do it for you.
Content marketing can be a dreaded task for any coach. There are all sorts of reasons why coaches struggle with putting out great marketing content consistently.
Suffering from writer’s block leads to falling behind schedule. A monthly newsletter can turn into a yearly newsletter, and before you know it, you’ve become invisible to your prospects.
No coach wants to be invisible.
There’s a strategy I use to avoid that pitfall. It’s based on the old game,
Coaches run into all sorts of problems when trying to stay on top of their content marketing.
Most of the time, they get stuck when creating their marketing because they’re thinking and writing at the same time.
This causes them to fall behind schedule in their marketing, so they fail to follow-up with their prospects.
It’s a slippery slope.
There’s a strategy I use to turn those problems around. It’s based on the old game,
The line between content and marketing is fuzzy. These days it’s become so blurred that it’s hard to tell what’s what. Sometimes, what looks like news is fiction and what looks like fiction is really news.
We know content marketing is vitally important to growing our coaching business, but as tough as it is to identify content marketing, it’s even harder to create it.
Here are the most common problems coaches run into when trying to create killer content marketing on their own.
Creating marketing content that both engages prospects and gets them to take action is simple… in theory. It really just boils down to deciding what to say and how to say it.
But, when trying to get prospects to engage with content, many coaches tend to give too much away. I call this Hard Teaching.
It’s when coaches give out so much high-quality content that the prospects have no reason to buy from them.
Coaches often think that their marketing can only fall on one of two sides of the value spectrum.
On one side of the spectrum, there’s no-value/all-pitch. Coaches think that if they want to have a chance of selling their program, they need to focus on a sales pitch instead of giving away loads of information.
The other side of the spectrum is high-value/no-pitch. They want to engage their prospects by providing useful information, but they have a hard time fitting in an offer in a tasteful way.
As coaches, we know that we regularly need to keep in touch with our prospects, but finding what to say and how to say it can be tough.
We don’t want to be pushy in our content, but we also don’t want to give too much away. Erring on either side will get us ignored by our prospects, which is the last thing we want.
Instead, we want our prospects to be addicted to our content.