When it comes to getting more clients, do you ever feel like you’re just waiting around? Like you’re all dressed up with nowhere to go?
You know your coaching program is great, but you’re not making enough sales.
You promote your webinars, live events, and programs, but your emails don’t seem to get through to your list.
It’s almost like your entire contact list is asleep.
Let’s wake them up,
If you’ve been running the same webinar or live event for a while now, there’s a good chance you’re running out of new, fresh ways to promote it through email. You can’t think of anything clever to write that you haven’t already sent before, so you piece together several ideas that end up choppy and disjointed.
End result: you’ve wasted a ton of time writing a promo email that leads to little or no registrations.
I want to show you how to write a promotional email that fills any webinar or live event, lightning fast.
First, though, when writing an email to promote a webinar or live event, there are some key problems I see coaches struggle with time and time again.
First, you sit there staring at a blank screen, knowing you have to write something, but you can’t think of anything clever to say.
Think your email list is too small to be effective?
In the last post, we talked about why most coaches get a low ROE (return on effort) with their email, and size of email list was not one of the problems. It’s not about the number of people on your list — it’s about how many people respond to you.
I also said I’d show you simplest and easiest way to write email that generates leads and converts prospects into clients.
How many names are on your email list?
Maybe it’s not as big as you’d like, or maybe it’s not as big as some of your competitor’s.
Here’s the thing: the number of names on a list isn’t the determining factor of how effective your email marketing can be.
Whether you have a big list you’ve spent years building or a newer list with only a few names, there are several strategies I want to share that will help you increase the response and grow your influence.
I was recently talking with a friend about what I did for work, and a few minutes in we landed on the topic of joint venture relationships. He asked me what made my approach to JV’s so successful and different.
I thought about it for a second, and told him the two biggest factors that have made my JV partnerships successful.
When most people approach a potential JV partner,
As an independent owner, you have a lot of control over your business. It’s probably one of the reasons you became a coach in the first place.
And if you’re anything like me, waiting isn’t your strong suit. It’s even more frustrating when you wait around people to do what they said but it never gets done.
Unfortunately we can’t control other people. That’s one of the scariest aspects of entering into joint ventures.
Even though joint ventures have the potential to make your business explode with growth, a lot of coaches are uneasy about pursuing them. Usually, it’s because they lack the process.
I’ve written about the first two steps of this process, detailing how to identify potential JV partners and reach out to them. The next thing you know, you’re on a Skype call together.
When it comes to having the conversation,
Pop Quiz: What products and services do your clients purchase besides yours?
For example, let’s say you coach small business owners. In addition to buying your coaching program, they might hire an outside financial firm to handle their accounting.
This accounting firm has grown and nurtured a list of clients and prospects, and many of them might be small business owners in your niche.
When you enter a joint venture relationship with the accounting firm,
There’s a reason some of the greatest marketers in the world think of joint venture relationships as the #1 most effective marketing strategy.
Someone else has spent tons of time and money building trust with a list of clients and prospects. Joint ventures make it possible for us to access their list, tap into the trust, and sell our coaching services.
As with most brilliant marketing strategies, it’s not always the easiest thing to pull off.