I don’t know whether you coach your clients 1:1 or whether you coach them in groups, or whether you have products or training courses.

But what I do know is that there’s something magic that happens when you bring your clients together in one physical place for an event and a workshop.

If you run a group coaching program, you probably do workshops with your dudes anyway. 

Right now, if you coach 1:1, let me tell you where this started for us.

I’m going to zoom way back to 2004. A long time ago, I worked as a marketing guy for a few business coaches that are part of a network called Action International back then, Action Coach now.

There was a team called Team Kaizen. Team Kaizen had 8 coaches including some pretty fabulous people and each coach had a handful of clients.

Once a week, they’d all get together at this office in BizTech in Brookvale, and they’d talk about their businesses. And we had this idea to get all of the clients of all of these coaches together for a 1-day event.

It was going to be called Massive Action Day and we invented this 1-day format which is like a quarterly planning day where clients would come in and they’d report on their wins, they’d plan their next quarter, a guest speaker would come in, reduce some team activities down at Narrabeen Lakeside.

Some of the fears people had were, “Well, what if my other clients see how many or how few clients I’ve got?” and “What if my clients get together and they realize that some of them aren’t doing so well?”

These are concerns that a few coaches had when we first started because we’d never done anything like that.

To the coaches’ credit, they decided to press ahead and do it anyway and we ran the first ever Action Coach 90-Day Planning Day. 

And here’s what happened…

If you’re a business coach, your clients are probably individualists. They’re probably fairly independent dudes who don’t have a bunch of entrepreneur friends. And so, getting them together for the first time gives them a community.

One of the things that we talk about a lot in Black Belt is that people will come for your content. That’s why they’ll join you because you’ve got the secrets. They’ll win because of your coaching, but they’ll stay because of community.

What actually happened was it brought the coaches together which was nice. It brought the clients together significantly.

Retention went up, culture went up, team performance went up. And because it was a shared load across, 8 coaches or whatever it was, the coaches all got a couple of weeks off of their 1:1 coaching; which is rad.

I don’t know if you run a group program or you coach 1:1. But what I would say is this, let’s get your clients together sometime in the next 90 days.

Our clients are all over the world, but in terms of our Lives, we do them in Australia and the US, and then once a year, we come to London as part of our world nomad tour and get our London clients together. 

So let me give you some tips about what to do when you get them together…

Get them to work

First things first, don’t talk at them through the day.

You’d be amazed at how many coaches you get people together for a day.

I was talking to Vanessa. She went to this amazing retreat in Barcelona. It looked stunning. But it was 3 days in a gorgeous location being talked out by somebody which is super boring.

Don’t talk at them. Let’s do the opposite of that.

The secret to a great workshop is that your clients work harder than you do.

First thing is, we’re going to get them to work.

Get them to connect

Think about what can you do before, and during, and after to have them hanging out together —mixing together.

Social is super important. 

Certainly, have them work. Have them connect. Dinners are just an amazing opportunity for this.

At Black Belt, we have Surf School, Workout, and Yoga in the mornings.

The opportunity to connect outside of the normal.

Have them to help each other

There is just something extraordinary about having peers work on your stuff. The amount of clarity you get, et cetera.

So, get your clients together. Do it not just for your sake because it gives you better retention or anything like that, but do it for your clients. 

I’m going to sign off here, go find a park.

Take good care, I’ll talk to you soon, hey?

Taki Moore, out.

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