I want to show you a little secret that one of my clients used to get six hundred thousand dollars in new clients in three days, with one little trick to attract only the right clients and repel everybody who wasn’t a fit.
The Way to Attract Right Clients
I want to give you a quick tip about how to attract the right client and repel the wrong client.
Here’s what happened.
One of my Black Belt members just did a launch, attracted twenty-one new clients at thirty thousand dollars a head each, paid up front, in the bank, ready to go, and he did it with a really smart strategy around how he languaged it and how he focused on exactly who he wanted to attract.
So, let me tell you exactly what he did.
The DISC Profile
You ever heard of the DISC profile?
D– Dominant
I – Influencer
S – Stable and
C – Compliant..people?
It’s kind of a personality profile. And what Casey realized was in his launch he wanted to only attract high D clients – people who only had a bit of competitiveness about them.
And so in all of his marketing, he languaged it all around competition, around stepping up, around “no excuses”, around no fluff, around an environment – a group of elite people who got together to set and achieve new goals every single time they did it.
So, it wasn’t talking about fluff, or a nurturing, caring environment, although he delivers that too. It was all about stepping up, it was around kind of being the best you can be and setting high goals and achieving them.
He spoke a clear language aimed at the D market. And so when it came time to open the shopping cart and have people apply, only high D clients applied. He had twenty-three people apply, he rejected two of the applicants, accepted twenty-one and did six hundred thirty odd thousand dollars in three days.
A Really Simple Tip
Figure out on a DISC profile, or any other profile system, who exactly you want to attract, and in your marketing. Make sure the language you speak directly speaks to the people that you want and repels the rest.
Scroll to the bottom, leave me a comment, I’d love to know what your thoughts are.
P.S. Whenever you’re ready… here are 4 ways I can help you grow your coaching business:
1. Grab a free copy of my book
It’s the roadmap to attracting prospects, signing clients, and scaling your coaching business. — Click Here
2. Join the Coach Dojo and connect with coaches who are scaling too
It’s our new Facebook community where smart coaches learn to get more income, impact, and independence. — Click Here
3. Join our Implementation Program and be a Case Study
I’m putting together a new coaching case study group at Black Belt this month… stay tuned for details. If you’d like to work with me on your client-getting and scale plans… just send me a message with the words “Case Study”. — Click Here
4. Work with me and my team privately
If you’d like to work directly with me and my team to take you from 6 to 7 figures… just send me a message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Click Here
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