There’s one thing that stops prospects dead in their tracks. No matter how excited they are about signing up with you getting sales, there’s one that if they bump against this roadblock it’s going to kill the sale instantly.
How To Get Rid of It
We’re going to identify, we’re going to get rid of it, so you convert much more often.
So here’s what happened, on Friday I was on a live coaching call with my coach marketing members and a coach called Steve from the US.
He asked me a really good question.
He’s running a webinar in about 2 weeks time and he wanted to ask me some specific questions about his close and what to offer at the end.
By the way his close, not his clothes, really important you get that distinction.
So here’s the thing:
he’s got a low price product, it’s about $200-300 and
he’s got a high-priced program – about a fifteen hundred dollars a month, ten thousand dollars a year.
And he asked me in my webinar, “Can I sell this one and that one in the same pitch?”
The answer is no.
In fact, I guarantee that if you run a webinar you try to sell something low and something high in the same pitch you’ll sell nothing.
Confusion Leads To No Sales…
A confused mind never buys.
So here’s the rule, every time you run a webinar or a teleseminar or even a one on one consultation, you want to sell one thing at a time.
You can’t offer this one and that one and have people choose because they’re not going to know which one is best for them.
It’s okay to have like a: here’s my program and there’s a basic and deluxe.
But particularly in a webinar, you want to have one thing.
So here’s the thing: you pick the one thing you want to sell and then you choreograph the entire webinar, the set up – that’s the thing that people need and want and here’s what they should get right now.
Does that make sense?
Confusion leads to no sales.
Here’s the takeaway for you.
No matter what the thing it is that you want to sell, in every conversion tool whether it’s a one on one appointment, or a webinar or a teleseminar or selling from the stage, pick the one thing that you want to sell and build the whole presentation into selling that.
Don’t Try To Sell Two Things
So, one thing focus and you convert much more often.
So that’s this week’s coach marketing tip.
All I want from you right now is this.
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