When it comes to getting more clients, do you ever feel like you’re just waiting around? Like you’re all dressed up with nowhere to go?

You know your coaching program is great, but you’re not making enough sales.

You promote your webinars, live events, and programs, but your emails don’t seem to get through to your list.

It’s almost like your entire contact list is asleep.

Let’s wake them up, right now.

When I say “right now”, I mean it. Normally, I’d list out three key points about why we need a new way to craft emails, but quite frankly, I want to keep this simple so you can use these as soon as possible.

Instead, we’ll do less theory, more copy/paste. We’ll look at each email and figure out when to use it, what it does, and how to tweak it so it’s just right for you.

Our goal is to get you back in the driver’s seat so you’re not just sitting in the rear, waiting for things to magically get better on their own.

5 (Super-Simple) Cut & Paste Email Blueprints to Reawaken Your List for More Leads, More Sales Appointments, and More Clients

***Tip: Go ahead and bookmark this page so you can return to it later. You don’t want to miss these email blueprints.***

#1: The Lead Magnet Offer

We use The Lead Magnet offer when we have a contact list that’s gone cold. To wake them up, we’ll send a short email that offers a cool free thing.

This free thing could be a checklist, cheatsheet, or 1-3 page guide. It’s short, high-value, and requires minimum effort for you to create and your audience to consume.

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Subject: 3-page guide: what to do if your marketing doesn’t seem to work

[First Name],

I just wrote a quick 3-page guide on [what to do if your marketing doesn’t pull like you expected].

It’s called [“HELP! I ran one of those direct response campaigns and didn’t get any calls…”]

It shows you [the 4 places to check & see where you might have missed the mark.] And it covers a [couple of quick-fixes to make sure your next piece is a winner.]

Would you like a copy?

Let me know and I’ll shoot one over to you…

[Taki]

P.S. It also has a short section on what to do if [you get flooded with leads, but none of them are any good.]

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Let’s look at what’s happening in this email:

First, the structure is simple. If you already have a lead magnet, the only thing you need to fill in is

• what it’s about;
• what it’s called; and
• what it does.

Second, the tone is light. This is a very conversational, non-threatening email. It’s short, personal, and it’s expecting a reply.

Third, even though we’re offering a lead magnet, there’s no link to download it.

I firmly believe that conversions happen in conversations. If we give someone a link, they can click it and consume it passively without ever replying back.

If we wanted to send them to a sales page, that’s fine, but, if we want people to be in dialogue with us, then using a super short email that ends with a question will get the conversation going.

Finally, we use two angles here. In my example, I list two problems:

1. My marketing didn’t work.
2. My marketing worked, but I got dud leads.

This widens our scope and lets us speak directly to more people.

Here’s a quick question for you: if my lead magnet offer is a 3-page guide on what to do if your marketing doesn’t pull, then what could your lead magnet be about?

This is a crucial part of the email because it has to speak to a common problem your audience experiences.

Here are some examples from a few of our BlackBelt members.

“I’ve just written a quick 3-page guide on how to get over stage fright and put the nerves aside so you can perform at your best.”

“I’ve just written a quick 3-page guide on how to be a more confident communicator.”

“I’ve just written a quick 3-page guide on how to have more energy at the end of the day.”

“I’ve just written a quick 3-page guide on what to do if your buyers don’t call you back.”

“I’ve just written a quick 3-page guide on how to structure your authority website.”

“I’ve just written a quick 3-page guide on how to banish procrastination from your workday.”

“I’ve just written a quick 3-page guide on exactly what to say to a beautiful woman when you first meet her.”

It’s that simple. We just copy, paste, tweak a bit, and send.

#2: The Problem-Getting Email

Our next blueprint, The Problem-Getting Email, is a great follow-up to The Lead Magnet Offer email.

When someone replies back to our lead magnet offer, it tells us several important things.

1. They’re alive.
2. They’re reading.
3. They’re now in conversation with us.
4. They clearly have a problem that our guide can help them with — otherwise, they wouldn’t have asked for it.

Now, we want them to articulate their problem to us.

This keeps the conversation going and gives us a much deeper look into the issues so we can be the best solution for them.

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Subject: Guide + quick question

[First Name],

Thanks for your getting straight back to me about my free [name of guide/ checklist].

You’ll see that it’s only 3 pages — both short and useful.

By the way, I’m curious — what’s the biggest challenge you’re having with [insert topic of report]?

I’d like to help you if I can.

[Taki]

[attach file here]

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What’s going on in this email?

For starters, it’s extremely casual, just like The Lead Magnet Offer. We address them by their first name and sign with our first name. This shows we’re looking to build a relationship with them.

The casual tone is non-threatening, and by ending with a question, we’re encouraging the conversation to continue.

It’s also short and to the point.

That’s why I love this email. Literally yesterday, I was looking over some long rants, Q&A’s, and case studies and thought, “You know what? These are good, but sometimes we just need something short.”

Third, this takes people from simply replying to telling us about their real problems. It engages them on a personal level and shows them you care.

Finally, we also attach the file in the email instead of linking to it. Remember, we’re trying to start conversations. When someone clicks a link, they’re off to another site, but when they download an attachment, they’re still looking at your email.

This makes them more likely to reply and keep the conversation going.

#3: The 9-Word Email

This is a really simple blueprint, made famous by my friend, Dean Jackson.

Just like The Lead Magnet Offer and The Problem-Getting Email, it’s designed to get people to reply and tell you their problem.

Let’s look at two variations.

Version 1: Still Looking

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Subject: [John]

Are you still looking for [more clients]?

Taki

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I wasn’t lying — it’s only nine words!

In this blueprint, where I’ve put “more clients”, insert the thing that people are coming to you for (yes, it can be more than nine words if needed)

Are you still looking for speaking gigs?

Are you still looking to overcome procrastination?

Are you still looking for a new website?

This is something we send out every couple of months. So, every 90 days, you can run an “Are You Still Looking For” campaign. If you want to automate it, just set it up to repeat every 90 days and people will reply.

It’s super straightforward and there’s not much thinking involved.

***Tip: Be careful not to make the slight error of jumping ahead and sounding too sales-y. Dial it back a bit and think about the clearest way to say the thing people want. Imagine a prospect coming to your site and saying to themselves, “I just wish I could ______.”

Use that answer in your 9-word email. We want to phrase it in their words, not ours.

Are you still trying to master a sales pitch that sounds natural?

 

Version 2: The A/B Split

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Subject: [First Name]

Are you looking to get more 1-1 coaching clients, or would you prefer to build something more leveraged?

Taki

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If you have only one program, you probably won’t need the A/B split. But, if you have a solution that helps two different kinds of people, this is perfect. It gets a reply and helps you sort your prospects.

In Version 2, we’ll still use the same phrasing principles as Version 1. Remember to keep it simple and phrase the problem/solution in clear words they can understand.

<

Heads up! This blueprint is pretty long, but it’s killer.

This blueprint is handy after you’ve run a webinar or live event and want to book a one-on-one session with the people who haven’t signed up yet.

You don’t have to make yours quite this long, but if we want someone to book in for a 1:1 session with you, we’ll probably need to do a little more selling than the other blueprints.

Don’t worry, I’ll break it down for you piece by piece.

 

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Subject: Apologies in Advance

Hey [FIRST NAME],

I can already tell that this email is going to be a little longer than I normally write, but I just want to get this off my chest.

I’ve just read through all the questions and comments from the GoToWebinar report.

And I’m shocked at what I’ve been reading.

So many coaches are struggling to get in front of good quality prospects. Trying to fill empty workshops. Only seeing 1 prospect a month, instead of 5 a week. Knowing that something needs to change, but not knowing how to turn it around. Feeling like a fraud because you’re supposed to be the one who makes businesses successful.

But aren’t making enough money yourself.

Stuck below breakeven, broke and getting broker every day.

What’s going on?

It kills me to see so many people hurting when some of the coaches I’m working with are making $30, 40, 50… even 70K a month.

On the webinar, I showed you some marketing pieces that you could model to get started. But there wasn’t enough time to outline my fast track plan to get clients quickly.

There’s only so much you can do in 60 minutes.

I want to do something practical to help.

So I’m going to give a handful of coaches my 25-minute ‘Fast Track to More Clients’ strategy session, 1-1.

Let’s see how much of a difference I can make in the limited time that I have.

If you get in, you’ll:

• Get crystal clear about what’s possible for your coaching business — and the level of income, impact & independence you really want to have …

• Find out the 3 essential building blocks for growing a coaching business fast …

• Discover the #1 thing that’s stopping you from getting what you want …

• Identify the most powerful actions that will move you to the monthly income you want …

• Leave the session with the confidence of knowing EXACTLY what to do to create the coaching business you want…

It’ll be short (25-30 minutes, tops) and it’ll get you moving forward fast.

If you’re in North America or the UK, there’s only a handful of slots available because of the time difference. Maybe 6 or 7 all up.

This isn’t some fake ‘scarcity’ tactic…

My assistant Ashley has picked some available windows.

Some are while I’m traveling, on my way to the airport, or between appointments, so we’ll need to keep to time.

I can’t help everyone. But I will help a handful of coaches to get clients quickly, and start to make real money out of their coaching business.

If you know there’s another level, and are tired of playing small click here:

<Calendar Link>

To your success,

Taki

P.S. I promise my next email won’t be so frenzied It’s just that I know how much more is possible to you, and I just wish I could show you.

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Even though it’s long, the structure it pretty simple. We’re using a modified version of the Problem/Promise/Process structure.

1. Intro
2. Connection Copy — we connect with their pain point
3. Segue — we introduce the thing we’ll offer
4. Benefits — we tell them what they’ll get from it
5. Urgency/Scarcity
6. Call-to-action

Here’s how it looks, piece by piece.

I can already tell that this email is going to be a little longer than I normally write, but I just want to get this off my chest.

The first paragraph makes it okay for us to write in a different style than we usually use.

I’ve just read through all the questions and comments from the GoToWebinar report.

And I’m shocked at what I’ve been reading.

This is just a segue. If you’ve just done a webinar, and people didn’t book in for a 1:1 session, this is the email you can send them. So far, we’ve just warmed them up with the intro.

Now, we’ll get into connection copy where we hit people with the problems they’re experiencing.

So many coaches are struggling to get in front of good quality prospects. Trying to fill empty workshops. Only seeing 1 prospect a month, instead of 5 a week. Knowing that something needs to change, but not knowing how to turn it around. Feeling like a fraud because you’re supposed to be the one who makes businesses successful.

But aren’t making enough money yourself.

Stuck below breakeven, broke and getting broker every day.

What’s going on?

Now we’ve introduced the problem.

It kills me to see so many people hurting when some of the coaches I’m working with are making $30, 40, 50… even 70K a month.

We show them it doesn’t have to be this way.

On the webinar, I showed you some marketing pieces that you could model to get started. But there wasn’t enough time to outline my fast track plan to get clients quickly.

There’s only so much you can do in 60 minutes.

I want to do something practical to help.

This is the reason why we’re offering this.

So I’m going to give a handful of coaches my 25-minute ‘Fast Track to More Clients’ strategy session, 1-1.

We’ve introduced the session.

Let’s see how much of a difference I can make in the limited time that I have.

If you get in, you’ll:

• Get crystal clear about what’s possible for your coaching business — and the level of income, impact & independence you really want to have …

• Find out the 3 essential building blocks for growing a coaching business fast …

• Discover the #1 thing that’s stopping you from getting what you want …

• Identify the most powerful actions that will move you to the monthly income you want …

• Leave the session with the confidence of knowing EXACTLY what to do to create the coaching business you want …

We show them the five benefits they’ll get from booking.

It’ll be short (25-30 minutes, tops) and it’ll get you moving forward fast.

If you’re in North America or the UK, there’s only a handful of slots available because of the time difference. Maybe 6 or 7 all up.

This isn’t some fake ‘scarcity’ tactic…

My assistant Ashley has picked some available windows.

Some are while I’m traveling, on my way to the airport, or between appointments, so we’ll need to keep to time.

I can’t help everyone. But I will help a handful of coaches to get clients quickly, and start to make real money out of their coaching business.

We introduce scarcity in an honest, legitimate way — not a pushy, sales-y kind of way.

If you know there’s another level, and are tired of playing small click here:

<Calendar Link>

This is a link to your calendar scheduler. Whatever you currently use will work.

To your success,

Taki

P.S. I promise my next email won’t be so frenzied It’s just that I know how much more is possible to you, and I just wish I could show you.

This last bit keeps it conversational and makes them more likely to read the next email we send them.

Let’s say you’ve just finished a free consultation or triage call with a prospect. Afterward, you book them in for a strategy session where you hope to make the sale.

This is a great email to position the value of the next session and make sure the appointment “sticks”.

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Subject: Is this right?

[First Name],

Great talking with you this afternoon…

From what you told me, it sounds like your biggest challenges are:

1. [Problem 1 — ie: Sales have been stagnant for over a year], and [Impact 1 — ie: you’re frustrated because nothing you’ve tried to improve your profit has worked].

2. [Problem 2 —You’ve been surviving on a mix of past clients calling you back, and some passive word of mouth] — but [Impact 2 — your marketing efforts have been inconsistent and you know you’re not in the driver’s seat].

3. [Problem 3 — You want to grow from $500,000 to $650,000 by next year], but [Impact 3 — you’re not sure how to get there.

Is that correct? Let me know if I’ve missed anything, or misunderstood. With your permission, these 3 issues are what we’ll focus on when we meet next [Tuesday at 10:15 am].

See you then…

[Taki]

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Here’s what’s happening in this email:

First, it’s very specific. We’ve listed the three problems and three impacts we just identified in the triage call.

This tells them we were paying attention, we care, and we understand — specifically — where they are and what they want.

Second, this email is all about them.

We didn’t say anything about how great we are or how our coaching is the greatest thing on the planet. This is all about their problems and the impact they’re having on the prospect.

It’s short, it’s about them, and it’s about what they want.

Third, you’re in control because you’ve named the problems. The more you make the email about them, the more control you have.

So, where do you go from here?

 

Take Action Now

These email blueprints are designed to help you reawaken a dead list, get to the core of somebody’s problems, offer a sales appointment, and follow up a triage call.

Here’s what you can do right now:

1. Decide which of these five emails you’re going to send this week.
2. Tweak it for your specific audience and situation
3. Hit send and let me know what kind of replies you get.

I’d love to hear how they’re working for you! Comment below.

 

P.S. Whenever you’re ready… here are 4 ways I can help you grow your coaching business:

1. Grab a free copy of my book

It’s the roadmap to attracting prospects, signing clients, and scaling your coaching business. — Click Here

2. Join the Coach Dojo and connect with coaches who are scaling too

It’s our new Facebook community where smart coaches learn to get more income, impact, and independence. — Click Here

3. Join our Implementation Program and be a Case Study

I’m putting together a new coaching case study group at Black Belt this month… stay tuned for details. If you’d like to work with me on your client-getting and scale plans… just send me a message with the words “Case Study”. — Click Here

4. Work with me and my team privately

If you’d like to work directly with me and my team to take you from 6 to 7 figures… just send me a message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Click Here

 

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