How to Wear the Right Underwear as a Coach

Hey Rockstar, Taki Moore here from Coach Marketing Machine. Live in Santa Monica. Today, I am going about how to wear the right underwear as a coach.

And we’ll be talking about how to wear the right underwear as a coach, specifically, how to design the perfect business model for you. So one of the risks we have often is we look around what other people are doing and blindly following someone else’s tactics. We end up following somebody else’s business model like how I started.

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Don’t hustle. Do this instead.

I’m here at the Million Dollar Coach Intensive in London.

I have just been given a topic to talk about: “How to not work so hard in your coaching business”

I have this theory that working hard is a little bit overrated. There’s a thing going on right now that we should hustle.

You’ve probably seen a bunch of people or a bunch of gurus talking about how important hustle is. And frankly,

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The Ascension Model

One of the things that we were talking about earlier is the ascension model. I don’t know if you’ve heard about it but a lot of marketers teach you to run your business.

The Ascension model has something free in your funnel, something cheap, like a tripwire, something not so cheap, something expensive, something really expensive, and something really really really freakin’ expensive. That’s good in theory, and they say that about 20% of the people in each step in your funnel will upgrade to the next step.

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The 5 Ones

I want to show you the quickest way to a million dollars a year.

I’m here in Sydney doing the Million Dollar Coach Intensive with some legends, and we’re just talking about the quickest way to get your coaching business to a million dollars a year using the tool called, the 5 Ones.

The quickest way to get to a million dollars a year got this idea from a friend of mine,

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The Ascension Model