It’s time to make the shift from manual marketing to automated marketing.
The concept is simple.
You can either market manually and work at it constantly by yourself. This requires setting reminders to keep you diligent every single week to keep you on track.
Or, you can build a system to do it for you.
I woke up this morning and there’s a question inside our Black Belt Facebook group asking about what is the best way to get really amazing live event testimonials.
And there’s a question in there about what’s the best question to ask to get really great testimonials for a live event.
The problem with running a live event is, people, got to book a time, go to travel, go to book you a flight and accommodation.
Content marketing can be a dreaded task for any coach. There are all sorts of reasons why coaches struggle with putting out great marketing content consistently.
Suffering from writer’s block leads to falling behind schedule. A monthly newsletter can turn into a yearly newsletter, and before you know it, you’ve become invisible to your prospects.
No coach wants to be invisible.
There’s a strategy I use to avoid that pitfall. It’s based on the old game,
Coaches run into all sorts of problems when trying to stay on top of their content marketing.
Most of the time, they get stuck when creating their marketing because they’re thinking and writing at the same time.
This causes them to fall behind schedule in their marketing, so they fail to follow-up with their prospects.
It’s a slippery slope.
There’s a strategy I use to turn those problems around. It’s based on the old game,
The line between content and marketing is fuzzy. These days it’s become so blurred that it’s hard to tell what’s what. Sometimes, what looks like news is fiction and what looks like fiction is really news.
We know content marketing is vitally important to growing our coaching business, but as tough as it is to identify content marketing, it’s even harder to create it.
Here are the most common problems coaches run into when trying to create killer content marketing on their own.
Creating marketing content that both engages prospects and gets them to take action is simple… in theory. It really just boils down to deciding what to say and how to say it.
But, when trying to get prospects to engage with content, many coaches tend to give too much away. I call this Hard Teaching.
It’s when coaches give out so much high-quality content that the prospects have no reason to buy from them.
We’ve just been chatting about websites and we’re talking about the 3 core offers you need to have on your website. But really you need three offers, a green offer, an orange offer and a red offer. And as what we’ve discussed, there are three types of people that go on your website, these are the cold leads, warm leads and hot prospects.
Cold leads are skeptical visitors and what we want to have for them is a green offer.
As coaches, we know that we regularly need to keep in touch with our prospects, but finding what to say and how to say it can be tough.
We don’t want to be pushy in our content, but we also don’t want to give too much away. Erring on either side will get us ignored by our prospects, which is the last thing we want.
Instead, we want our prospects to be addicted to our content.
Coaches often think that their marketing can only fall on one of two sides of the value spectrum.
On one side of the spectrum, there’s no-value/all-pitch. Coaches think that if they want to have a chance of selling their program, they need to focus on a sales pitch instead of giving away loads of information.
The other side of the spectrum is high-value/no-pitch. They want to engage their prospects by providing useful information, but they have a hard time fitting in an offer in a tasteful way.
You know you need to be in regular contact with your prospects. Whether it’s sending out a regular email newsletter or posting a blog, video, or podcast, we all need to be using some kind of keep-in-touch strategy.
The question is, what do you say and how do you say it in a way that people actually respond to without coming across as a pushy salesperson?
It’s not the easiest thing to do,