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How to Break $1M in Your Coaching Business in the Next 12 Months

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The Key To Creating Valuable Marketing Content For Your Coaching Prospects

Coaches often think that their marketing can only fall on one of two sides of the value spectrum.

On one side of the spectrum, there’s no-value/all-pitch. Coaches think that if they want to have a chance of selling their program, they need to focus on a sales pitch instead of giving away loads of information.

The other side of the spectrum is high-value/no-pitch. They want to engage their prospects by providing useful information, but they have a hard time fitting in an offer in a tasteful way.

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How To Give Prospects Useful Marketing Content Without Giving Too Much Away

As coaches, we know that we regularly need to keep in touch with our prospects, but finding what to say and how to say it can be tough.

We don’t want to be pushy in our content, but we also don’t want to give too much away. Erring on either side will get us ignored by our prospects, which is the last thing we want.

Instead, we want our prospects to be addicted to our content.

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Why Coaches Fail To Create Addictive Content

You know you need to be in regular contact with your prospects. Whether it’s sending out a regular email newsletter or posting a blog, video, or podcast, we all need to be using some kind of keep-in-touch strategy.

The question is, what do you say and how do you say it in a way that people actually respond to without coming across as a pushy salesperson?

The Danger

It’s not the easiest thing to do,

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How To Get Rid of Low Grade Coaching Clients Once and For All

Coaches often fail at converting prospects to clients because of one simple aspect of the sales process: They’re not in control.

When you’re at the mercy of your prospect’s hiring criteria, they control the buying process.

To shift the control, you need to be one to set the buying criteria.

Stack The Deck In Your Favor

The first step is to identify and push hot buttons. We recently went into depth about it here.

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Trouble Closing Clients? Look at Your Lead Conversion Process

Converting prospects into clients can be the most challenging part of the business for many coaches.

They may know exactly who their target market is, what their problems are, and where to find them. They might even know their prospects by name.

For these coaches, it’s not lead generation that’s the biggest challenge – it’s lead conversion.

When coaches struggle with conversion, the problems usually come up in the sales appointment.

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Who Controls Your Sales Process?

This is something I think has the potential to make an incredible difference to you and your coaching business. It’s not lead generation. It’s lead conversion.

It’s a specific strategy we’ll apply to your marketing that will dramatically increase the results you get while dramatically decreasing the amount of effort you need to put in.

I call it “Setting The Buying Criteria.”

The Problem

Let me walk you through the problem this fixes.

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Why Coaches Fail To Write Compelling Marketing Content

The story goes that John Lennon and Yoko Ono were sitting in bed one day and Yoko said, “John, I really wish I had a pool.”

His response was, “Okay, I’ll write us one.”

He then wrote a song, performed it, and sold a ton of records, making plenty enough money to have a pool put in. John Lennon knew how important a few words written for the right audience could be.

You have the opportunity to write yourself a pool.

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The Email Marketing Strategy to Make Prospects Hungry For More

Think about some of the most successful TV series of the past 10 years – shows like 24, Lost, House of Cards, or Game of Thrones. These four shows couldn’t be more different in their storylines, but they’ve all been wildly successful.

What do they have in common? Why do audiences have parties every Sunday night to catch the newest episode or binge-watch entire seasons in one sitting?

The Art of Open Loops

Here’s the reason why:

At the beginning of each episode,

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The 4 Components of a High-Converting Lead Magnet

My very first lead magnet was called “The 10×10 Marketing System”. It was a stout, 47 pages long and took forever to write. In fact, it was taking so long that I sent out the email to make it available before it was ever finished.

Out of the 584 people I sent it to, 246 asked for it within 13 hours. Needless to say, we had to scramble like mad men to finish writing it!

That was years and years ago,

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Keep Your Clients Over The Holidays: 5 Questions That Make Clients Recommit

Most people are looking back on the past year with a tinge of regret. They’re wishing they’d worked a little harder and or gotten bigger results.

They’re also looking ahead, hoping to turn things around in the upcoming year. Maybe they’re hoping for a miracle that next year will magically improve.

As coaches, we need to focus on more than just hanging onto our clients. We need to focus on getting our clients to recommit to themselves,

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