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Converting With Email: Kung-Fu Panda Style

How many names are on your email list?

Maybe it’s not as big as you’d like, or maybe it’s not as big as some of your competitor’s.

Here’s the thing: the number of names on a list isn’t the determining factor of how effective your email marketing can be.

Whether you have a big list you’ve spent years building or a newer list with only a few names, there are several strategies I want to share that will help you increase the response and grow your influence.

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How to Get Prospects to See You as the Solution to Their Problems



Over the last several posts, we’ve been looking at a concept I call stretching the gap. This is so crucial to the sales process that skipping it usually results in you pushing your program too hard on a prospect who’s just not that interested.

They end up making excuses why they can’t buy, and you end up wasting your time and missing out on a sale.

Obviously, that’s not what we’re after.

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This Missing Piece of Your Sales Process Is Costing You Thousands

Your marketing is starting to pay off, and what was once a prospect is now a solid lead. Before you know it, you’re in the sales meeting, pitching your coaching program.

There are hundreds of strategies out there that claim to “guarantee the sale,” but I’ve found there’s one strategy that stands out above the rest.

I call it stretching the gap, and I believe it’s an absolutely essential part of the sales process.

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How To Become The Answer To Your Coaching Clients Needs

For a coaching model to be successful, it must meet the needs of four key stakeholders.

It must work for you, your prospects, your clients, and the coaching business as a whole. Without meeting the needs of all four, you’ll inevitably run into serious problems.

In the last post, we talked about meeting your needs before we take care of our prospects or clients.

Now we’ll take a look at meeting our prospects’ needs.

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What Airplane Oxygen Masks Can Teach You About Your Coaching Model



You’ve just stowed your bag in the overhead bin and you’re squeezing into your seat, struggling to find the right end of the seat belt buckle.

Then you hear the flight attendant start the safety speech you’ve heard a thousand times. You almost hear yourself reciting it along with her…

“In the event of a drop in cabin pressure, oxygen masks will appear from the unit above. Secure your own mask first before assisting children…”

As coaches,

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Why Your Coaching Business Model Is Broken

I’ve realized that nearly every business model is based on the idea of keeping four key stakeholders happy. This is where it all begins. For a model to work, it has to meet the needs of all four. Let me explain.

1. You

The first and most important stakeholder is you. Our goal is to build a business model that you love and gives you exactly what you need. It needs to give you the money,

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How To Give Yourself A Promotion And Do What You Love

So many of the coaches I run into are stuck doing everything themselves, and I mean everything.

Coaching, selling, accounting, admin tasks — it all falls on their shoulders, both work they love and work they hate.

I don’t care who you are, nobody can do it all without the quality of their coaching, business, and personal life suffering dramatically.

There’s no secret way to do it all yourself and maintain a healthy coaching business and lifestyle.

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The 2 Biggest Factors for Building a Dynamite JV Partnership

I was recently talking with a friend about what I did for work, and a few minutes in we landed on the topic of joint venture relationships. He asked me what made my approach to JV’s so successful and different.

I thought about it for a second, and told him the two biggest factors that have made my JV partnerships successful.

Slow It Down

When most people approach a potential JV partner,

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3 Things Every Coach Must Do For A Win-Win JV Partnership

Even though joint ventures have the potential to make your business explode with growth, a lot of coaches are uneasy about pursuing them. Usually, it’s because they lack the process.

I’ve written about the first two steps of this process, detailing how to identify potential JV partners and reach out to them. The next thing you know, you’re on a Skype call together.

 

True Mutuality

When it comes to having the conversation,

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What Jamie Foxx Can Teach Us About Getting JV Partners to Say Yes

Pop Quiz: What products and services do your clients purchase besides yours?

For example, let’s say you coach small business owners. In addition to buying your coaching program, they might hire an outside financial firm to handle their accounting.

This accounting firm has grown and nurtured a list of clients and prospects, and many of them might be small business owners in your niche.

When you enter a joint venture relationship with the accounting firm,

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