As an independent owner, you have a lot of control over your business. It’s probably one of the reasons you became a coach in the first place.
And if you’re anything like me, waiting isn’t your strong suit. It’s even more frustrating when you wait around people to do what they said but it never gets done.
Unfortunately we can’t control other people. That’s one of the scariest aspects of entering into joint ventures.
Even though joint ventures have the potential to make your business explode with growth, a lot of coaches are uneasy about pursuing them. Usually, it’s because they lack the process.
I’ve written about the first two steps of this process, detailing how to identify potential JV partners and reach out to them. The next thing you know, you’re on a Skype call together.
When it comes to having the conversation,
Pop Quiz: What products and services do your clients purchase besides yours?
For example, let’s say you coach small business owners. In addition to buying your coaching program, they might hire an outside financial firm to handle their accounting.
This accounting firm has grown and nurtured a list of clients and prospects, and many of them might be small business owners in your niche.
When you enter a joint venture relationship with the accounting firm,
There’s a reason some of the greatest marketers in the world think of joint venture relationships as the #1 most effective marketing strategy.
Someone else has spent tons of time and money building trust with a list of clients and prospects. Joint ventures make it possible for us to access their list, tap into the trust, and sell our coaching services.
As with most brilliant marketing strategies, it’s not always the easiest thing to pull off.
I can’t wait to walk you through this strategy. This is based on a training I did with our members called the 14-Day Alliance — a strategy for taking a joint venture (JV) partner from having never heard of you to promoting you in just two weeks.
But before we get into the details, I want to give you an idea of just how powerful joint ventures can be.
Jay Abraham was my first exposure to marketing.
The line between content and marketing is fuzzy. These days it’s become so blurred that it’s hard to tell what’s what. Sometimes, what looks like news is fiction and what looks like fiction is really news.
We know content marketing is vitally important to growing our coaching business, but as tough as it is to identify content marketing, it’s even harder to create it.
Here are the most common problems coaches run into when trying to create killer content marketing on their own.
Creating marketing content that both engages prospects and gets them to take action is simple… in theory. It really just boils down to deciding what to say and how to say it.
But, when trying to get prospects to engage with content, many coaches tend to give too much away. I call this Hard Teaching.
It’s when coaches give out so much high-quality content that the prospects have no reason to buy from them.
Imagine yourself walking down the aisle of a drugstore as they stock the shelves with a brand new product – the “Wake-Up-Thin” pill.
The bottle reads, “Take two of these and wake up gorgeous in the morning. Guaranteed!”
They’d be sold out by the end of the day, right? That’s because everyone wants a magic pill.
What makes magic pills so appealing?
Do they take a long time to have an effect?
The ability to write killer marketing content is a skill that many of us dream of having. The problem for many coaches is that it never becomes more than a dream. With the right tools, though, coming up with compelling copy can be simple and fast.
The Fast Copy Framework is a tool we use in BlackBelt to do just that.
Think of the framework as an onion with three layers. The innermost layer,
We recently talked about the challenges many of us face when writing marketing content. These challenges aren’t unique to coaches.
Even successful authors face moments when writing is difficult – they struggle with writer’s block, fail to get a decent response from their work, etc. The methods professional writers use to overcome these challenges typically involve plowing through and writing more.
As coaches we don’t want to want to spend all our time writing.