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How to Break $1M in Your Coaching Business in the Next 12 Months

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Sell Without Selling: How To Gift Wrap Your Sales Appointments

In the last blog, I introduced you to Tristan Bond – a coach who was approached by his joint-venture partner about running a webinar to members of their network.

These members were in Tristan’s target market, but he was prevented from doing any selling by the JV partner.

To work around this, we came up with a plan that allowed Tristan to keep his JV partners happy and still generate great sales figures.

The first step we covered was inviting the members to an education-based marketing event that promised to help them with one specific problem.

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Sell Without Selling: Host An Education-Based Marketing Event

Have you ever been a situation where you needed to sell without selling?

It may sound odd, but let me give you an example.

I had a client, Tristan Bond, who was in a really tricky position. He coaches healthcare practitioners (dentists, chiropractors, etc.) and was approached by a big health fund about running a webinar for them.

On one hand, he was super excited about the opportunity to connect with loads of people in his target market.

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How To Turn Your Lead Magnet Into A Magic Pill

Imagine yourself walking down the aisle of a drugstore as they stock the shelves with a brand new product – the “Wake-Up-Thin” pill.

The bottle reads, “Take two of these and wake up gorgeous in the morning. Guaranteed!”

They’d be sold out by the end of the day, right? That’s because everyone wants a magic pill.

What makes magic pills so appealing?

Do they take a long time to have an effect?

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Maximise Your Influence by Speaking To Your Prospect’s “Little Voice”



In every live event or webinar, we want to influence prospects towards buying our coaching services, among other things. Obviously, we’re trying to provide high value and build a connection, but we’re also trying to make a sale.

To install influence most effectively, there’s something we need to understand about human nature.

Everyone has two personas – a public self and a private self. This is true for me, you, your prospects, clients,

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Connect With Your Audience By Writing Like You Speak

We’re all familiar with the term B2B. For your copywriting, though, I want you to forget it. Toss it out.

In your email marketing, there’s no such thing as business-to-business. It’s person-to-person. Even if the copy you’re writing is technically your business addressing another business, the conversation is still between you and the reader.

When we write copy, we’re trying to connect with our reader, and one of the best copywriting secrets I can give you is to write like you speak.

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How to Create a Landing Page and Flood It With Traffic

The ability to write killer marketing content is a skill that many of us dream of having. The problem for many coaches is that it never becomes more than a dream. With the right tools, though, coming up with compelling copy can be simple and fast.

The Fast Copy Framework is a tool we use in BlackBelt to do just that.

Think of the framework as an onion with three layers. The innermost layer,

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How To Craft A Magnetic Headline For Your Marketing Content

We recently talked about the challenges many of us face when writing marketing content. These challenges aren’t unique to coaches.

Even successful authors face moments when writing is difficult – they struggle with writer’s block, fail to get a decent response from their work, etc. The methods professional writers use to overcome these challenges typically involve plowing through and writing more.

As coaches we don’t want to want to spend all our time writing.

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Why Coaches Fail To Write Compelling Marketing Content

The story goes that John Lennon and Yoko Ono were sitting in bed one day and Yoko said, “John, I really wish I had a pool.”

His response was, “Okay, I’ll write us one.”

He then wrote a song, performed it, and sold a ton of records, making plenty enough money to have a pool put in. John Lennon knew how important a few words written for the right audience could be.

You have the opportunity to write yourself a pool.

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The 3 Reasons Why Most Coaches Fail

Most of us become coaches because of the promise. It’s the reason I became a coach, and it’s why most of the coaches I talk to became coaches.

This promise is made up of 3 things. When you made the choice to become a coach, it’s probably because of these reasons.

The first reason is income. Coaching can generate incredible cash flow. You can earn a great living, lead a great lifestyle, and (some coaches) make a small fortune.

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The Email Marketing Strategy to Make Prospects Hungry For More

Think about some of the most successful TV series of the past 10 years – shows like 24, Lost, House of Cards, or Game of Thrones. These four shows couldn’t be more different in their storylines, but they’ve all been wildly successful.

What do they have in common? Why do audiences have parties every Sunday night to catch the newest episode or binge-watch entire seasons in one sitting?

The Art of Open Loops

Here’s the reason why:

At the beginning of each episode,

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